Zirtual · 6 hours ago
Digital Marketing Specialist
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Responsibilities
Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
Is responsible for the timely and complete maintenance and quality control of HubSpot data
Responsible for regular reporting on and presentation of digital analytics using platforms such as GA4, Google Ads, Microsoft Ads, and HubSpot
Assists with social media and email campaigns, including testing A/B variants of ad copy, landing pages, emails to maximize engagement
Collaborating with creative, product, and sales teams to align digital efforts
Develops campaigns and generates reporting in HubSpot to help drive marketing-led campaigns
Email list hygiene management, including data management to improve deliverability
Implements other paid digital marketing campaigns based on marketing plans
Develop and maintain relationships with internal key contacts and stakeholders
Provide insights and recommendations based on data-driven analysis
Stay up to date on industry trends and emerging brand and marketing strategies
Other duties as assigned
Qualification
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Required
Excellent organization skills and strong attention to detail
Multitasker with the ability to prioritize work accordingly
Strong communication skills, written and verbal
Ability to communicate issues and conclusions
Strong interpersonal skills, including problem solving skills
Ability to shift focus and adapt to change
Strong analytical and interpersonal skills
Ability to work autonomously under the pressure of tight deadlines and multiple priorities
Ability to thrive and adapt in a fast-paced environment with excellent attention to detail with the ability to manage multiple projects
Ability to hold self-accountable and thrive in a remote work environment
Bachelor's degree in Marketing, Communications or related major
2+ years of experience in Digital Marketing
Proficiency in marketing platforms including HubSpot, Google, WordPress and SEMRush
Experience with social media content creation, ads and analytics
Proficiency and understanding of SEO fundamentals
Proficiency with Microsoft Word, Excel and Outlook
Company
Zirtual
Zirtual provides dedicated, US based, virtual assistants to busy professionals.
Funding
Current Stage
Growth StageTotal Funding
$5.21M2015-08-11Acquired· undefined
2015-07-21Debt Financing· $0.65M
2015-06-16Debt Financing· $2.56M
Recent News
2023-12-20
Company data provided by crunchbase