200+ applicants

Company

Original Job Post

EducationDynamics · 2 days ago

Digital Marketing Strategist

United States

Full-time

Remote

Entry, Mid Level

1+ years exp

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ConsultingEducation

H1B Sponsorship

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Responsibilities

Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages

Test and improve performance using PPC/paid search, paid social, retargeting, and display media campaigns

Collaborate with Account Managers & Digital Media leadership to develop and measure campaign results

Analyze data to identify trends and opportunities for performance improvement

Conduct trials on ad creative, landing page designs, and other elements to optimize results

Present growth opportunities to clients to enhance digital marketing ROI

Manage relationships with vendors to improve budget and performance

Participate in client calls to discuss account performance and actionable plans

Collaborate across channels to provide clients with a comprehensive view of their digital activities

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PPC/SEM Campaign ManagementPaid SearchPaid SocialDigital Media ChannelsGoogle Ads CertificationMicrosoft Ads CertificationMicrosoft ExcelTrend AnalysisPivot TablesVlookupsMicrosoft WordMicrosoft PowerPointMicrosoft OutlookGoogle AnalyticsFacebook Blueprint3rd party management toolsMarinDoubleClick SearchKenshoo/SkaiHTMLJavaScript

Required

Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required

1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns

Experience with paid search, paid social, display, or other digital media channels

Google Ads, Microsoft Ads, or related certification

Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.

In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred

Google Analytics, Facebook Blueprint, or related certification

Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo/Skai

Familiarity with HTML and JavaScript

An understanding of the Higher Education and Post-Secondary Education sector

Benefits

Medical, dental and vision coverage

401K Plan

Remote work or flexible schedules

Unlimited Paid Time Off (PTO)

Training and growth opportunities

Company

EducationDynamics

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving today’s students.

Founded in 2005

Lenexa, Kansas, USA

201-500 employees

https://www.educationdynamics.com

H1B Sponsorship

EducationDynamics has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Trends of Total Sponsorships

2023 (1)

2021 (1)

2020 (2)