Fullsteam · 3 days ago

Digital Marketing Strategist

US-GA-Remote

Full-time

Remote

Mid Level

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PaymentsSoftware

Growth Opportunities

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Responsibilities

Manage digital marketing campaigns across platforms including Google Ads, Meta Ads, Microsoft Ads, and LinkedIn.

Optimize campaigns through A/B testing, targeting, and creative updates to ensure high performance and ROI.

Develop, build, and analyze email marketing and SMS campaigns to engage and retain customers.

Track, analyze, and interpret campaign performance metrics (CTR, CPC, CPA, etc.) to drive strategic decisions.

Provide actionable insights and recommendations based on performance data to optimize current and future campaigns.

Create and deliver comprehensive reports on campaign performance, trends, and outcomes.

Work closely with designers, content creators, and developers to ensure consistency and quality across all marketing channels.

Align with sales and product teams to develop strategies that meet business objectives.

Participate in brainstorming sessions to create and refine effective digital marketing strategies.

Stay updated on industry trends, customer behavior, and emerging digital marketing practices.

Conduct market research to inform campaign strategies and identify new growth opportunities.

Monitor campaign budgets to ensure spending is efficient and aligned with objectives.

Adjust strategies and tactics as necessary to remain within budget while maximizing performance.

Qualification

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Digital MarketingGoogle AdsMeta AdsData AnalysisEmail MarketingSMS CampaignsProject ManagementMarket ResearchBudget Management