ImpactLife · 8 hours ago

Digital Marketing Strategist

Davenport, IA

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

Developing online marketing strategies that utilize all tools and channels, including analytics, social media and paid media; investigating the campaigns of competitors and understanding best practice to inform online marketing benchmarks; and identifying opportunities to use digital technology to enhance the overall marketing strategy

Analyzing web traffic and identifying opportunities for improved SEO; driving more traffic to our website and impacting our online business presence by assisting with creating SEO-optimized content; and managing inbound marketing, PPC, AdWords, and SEO strategies

Implementing various frameworks available for building brand equity and value, continually assessing the alignment of a brand to the organization’s strategic objectives, and recognizing which digital marketing communication tools will be most effective in portraying a unique value proposition for our brand

Qualification

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Digital marketing strategySEOGoogle Data Analytics CertifiedGoogle Ads CertifiedHubspot Digital Marketing CertifiedSocial media managementPPCAdWordsBrand managementMicrosoft Office ProductsDegree in marketingPublic relations

Required

Minimum of 3-5 years of experience in digital marketing and social media management.

Must be Google Data Analytics Certified, Google Ads Certified (including Measurement, Search, Display and Video Certified) and Hubspot Digital Marketing Certified.

Strong knowledge of SEO.

Strong knowledge of personal computers, including Microsoft Office Products (Word, Excel, Outlook, Publisher, PowerPoint).

This is a work from home position but must live within service territory and have ability to work in assigned office on occasion and/or travel to Davenport, Iowa for training.