Vital Design · 12 hours ago

Digital Marketing Strategist

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Hiring Manager

Jessica Kenney

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Responsibilities

Plan out digital marketing calendars for Vital’s clients — Calendars typically include projects in the following areas: search engine optimization (SEO), conversion rate optimization (CRO), email marketing, paid advertising, content marketing, social media marketing, marketing automation.

Analyze each clients’ marketing analytics, create reports and recommend future strategies and tactics based on data.

Be ultimately responsible for developing digital marketing strategies that hit our clients’ KPIs, generally around ecommerce sales, lead generation, site traffic, and revenue.

Attend weekly client status update calls and monthly client planning meetings. During these client meetings, the strategist will highlight progress towards goals, areas of improvement and recommendations for future programs.

Work closely with the account management team to overdeliver on client accounts and build strong, lasting relationships

Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.

Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Marketing StrategyGoogle AnalyticsMarketing Automation ToolsClient ManagementProject ManagementGoogle DocsGoogle SheetsGoogle SlidesMicrosoft WordMicrosoft ExcelMicrosoft PowerPointWordPressSEMRushAHrefsMozSprout SocialBufferMailChimpConstant ContactHotjarInbound Marketing CertificationHubSpot CertificationGoogle Ads Certification

Required

Have demonstrable experience in the calendar project areas listed above

Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies

Be process-focused, with the ability to participate in multiple complex projects at once.

Be a team player who is prepared to work closely with a creative team.

Have excellent client management skills and exceptional attention to detail.

Have experience in Google Docs, Sheets, and Slides (and Microsoft Word, Excel, and Powerpoint). We’d love it if you were comfortable with WordPress, too.

Have experience using Google Analytics to track and measure performance.

Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua or Infusionsoft.

Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on.