GOBankingRates · 5 hours ago

Digital Media Lead, Programmatic

United States

Full-time

Remote

Mid Level

$88K/yr - $108K/yr

3+ years exp

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Responsibilities

Achieve monthly, quarterly and annual company goals by maximizing inventory and performance

Execute end-to-end management of programmatic, including budget allocation, bidding, and performance analysis and optimization to ensure KPIs are achieved and surpassed

Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results and meet compliance requirements by brand and product.

Leverage enterprise level data to develop and execute best-in-class retargeting programs

Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities

Use data to guide decisions and action in order to scale revenue and GPM for this channel.

Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Qualification

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Programmatic Campaign ManagementDSP ProficiencyData AnalysisDynamic Creative OptimizationAudience TargetingExcelGoogle SuiteGoogle AdsBing AdsStrategic Communication

Required

3-5+ years experience as a high-level operator within the top DSPs, managing monthly ad spend over $250k, financial category preferred.

Demonstrated subject matter expertise leveraging technical solutions, audience targeting, optimization and strategic data integrations to generate meaningful results within DSPs such as DV360, Xandr and/or StackAdapt.

Understanding of direct marketing creative best practices and experience optimizing for campaign performance via Dynamic Creative Optimization (DCO).

Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.

Experience developing strategy, finding solutions, and communicating results.

Proficient in Excel, Google Suite, Google Ads and Bing Ads