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Evergreen Enterprises · 5 days ago
Digital Media Manager
Richmond, VA
Full-time
Onsite
Mid Level
3+ years exp
Wonder how qualified you are to the job?
Maximize your interview chancesHome and GardenHome Renovation
Hiring Manager
Hilda Yu, SHRM-CP
Insider Connection @Evergreen Enterprises
Responsibilities
Manage search and PPC advertising on Google and Bing, focusing on new customer acquisition and demand generation
Lead Google Shopping/Performance Max to maintain strong product feeds and competitive bid prices
Efficiently manage agency partners across major advertising platforms to achieve measurable results
Oversee Meta advertising and organic strategies, collaborating with stakeholders to create powerful content
Develop and test strategies for new ad platforms like TikTok, identifying potential channels and planning their integration
Implement social media best practices for community building, influencer outreach, and brand partnerships
Collaborate on affiliate marketing to increase brand mentions, product placements, and promotional optimization
Manage the social media calendar to align with key dates, events, and the overall Marketing & Communications calendar
Optimize all channels to meet ROAS, A/S, margin, and revenue goals
Act as the digital advertising expert, collaborating with copywriters, designers, and merchandisers to share best practices
Monitor, analyze, and communicate key data and tracking to measure the success of advertising efforts
Qualification
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Required
Bachelor's degree
3+ years' relevant experience in paid and social media marketing
Proficient with Google PMAX, Google AdWords, Google Analytics, Meta, Bing, TikTok, LinkedIn SEO tools, bid management, and optimization systems
Possess a strong understanding of trends and an ability to quickly respond to customer behaviors
Experience working with marketing agencies: attending meetings, managing deadlines, and giving feedback
Familiarity with web analytics and business intelligence tools like Google Analytics and Power BI to track performance metrics
Skilled in keyword tactics for SEO and paid search, content writing, and optimizing landing pages
Strong analytical skills and ability to work independently or with a team to share advertising and customer data
Capable of multitasking, time management, and decision-making in both in-person and virtual settings
Preferred
Experience with Shopify and/or HubSpot, a plus
Company
Evergreen Enterprises
Evergreen Enterprises is the world leader in wholesale design, production, and distribution of fine home furnishings, home & garden,
201-500 employees
H1B Sponsorship
Evergreen Enterprises has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2022 (2)
2021 (1)
Funding
Current Stage
Growth StageTotal Funding
$55M2014-01-16Debt Financing· $55M
Leadership Team
John Toler
Chief Executive Officer
Recent News
2024-03-01
Company data provided by crunchbase
