Think Traffic · 5 hours ago

Digital Media Manager

United States

Contract

Remote

Entry, Mid Level

2+ years exp

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AdvertisingFood and Beverage

Hiring Manager

Gina LoPresti

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Responsibilities

Responsible for developing, implementing, and managing paid search, paid social, and programmatic campaigns across various platforms to drive maximum ROI and achieve business objectives for multiple clients

Identify, evaluate, and launch new opportunities and optimizations within channels

Develop and execute paid search strategies, including keyword research, ad copywriting, bid management, and campaign optimization

Monitor daily performance metrics within key platforms to understand paid media strategy performance

Manage and allocate budgets effectively across various channels based on approved budget & campaign KPIs

Lead all aspects of budget pacing across campaigns

Monitor and analyze core metrics, offering insights and actionable recommendations on a monthly and quarterly basis based on optimization logs, auction dynamics, landscape nuances, etc.

Execute digital paid media campaign tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI

Collaborate with others within the marketing department and web development team to implement and manage SEO and SEM strategies

Coordinate with digital and traditional media teams and strategically plan media buys to ensure seamless integration into the holistic marketing plan

Share digital media trends & innovations with internal teams to advance media plans for clients

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SEMSocial MediaProgrammatic campaignsGoogle AdsMeta Ads ManagerPinterest Ads ManagerLinkedIn Ads ManagerProgrammatic DSPsSEO strategiesSEMrushAhrefsGoogle Analytics 4TableauGoogle Data StudioMac literate

Required

2+ years of SEM, Social Media is a must and preferably experience running Programmatic campaigns

1+ year of agency or related industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.

Experience with paid media platforms such as Google Ads, Meta Ads Manager, Pinterest Ads Manager, LinkedIn Ads Manager, and Programmatic DSPs

Ability to work under pressure, meet deadlines, and handle multiple projects and clients simultaneously

Self-starter and self-motivated, with the ability to provide solutions without supervision

Enthusiastic with excellent verbal and written communication skills

Mac literate (Word, Excel, Outlook, Keynote)

Thrives in a collaborative, fast-paced environment

Organized, has attention to detail and able to multi-task

Bachelor's Degree