College Board Contractor Talent Network · 6 hours ago
Digital Media Planner (Contract)
United States
Contract
Remote
Entry, Mid Level
$30/hr - $42/hr
2+ years exp
Maximize your interview chancesNon-profit Organization Management
Hiring Manager
Matthew Grieve
Insider Connection @College Board Contractor Talent Network
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Assist in researching and assessing options for media plans based on the objectives
Develop and edit content
Gather ad specifications, collect creative assets, release assets to partners/vendors
Develop and execute AB tests and perform QA on ad creative to ensure specifications are met
Interact with internal and external partners to evaluate, implement, and maintain a media plan
Resolve technical and performance issues
Lead day-to-day campaign executions
Optimize campaign performance based on KPIs
Participate in ad hoc projects to help grow College Board’s digital efforts
Collect data need for post campaign reports and develop readouts for campaign owners including samples, highlights and recommendations
Resolve any tracking and reporting discrepancies with analytics tools and/or partners/vendors
Analyze data, thinking creatively and designing innovative strategies to make sure campaigns effectively reach their target audience
Vendor management
Process new contract and revisions into management system
Maintain/Create/Update monthly campaign schedules and ensure projects and campaigns stay on track
Qualification
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Required
2-3 years digital media operations experience
Experience executing ads on SM channels such as Meta, Tik Tok, Google
Exceptional attention to detail and follow through
Excellent analytical and problem-solving skills
Creative and copy writing skills (samples will be required during the interview process)
Understanding of rich media, dynamic creative, mobile and video ads units
Fluency with MS Office (Excel, PowerPoint, Word, Outlook)
Adobe Analytics Suite or Google Analytics required
Preferred
Ad Agency experience
Omni-cloud marketing platform such as Salesforce preferred
Company
College Board Contractor Talent Network
The College Board Contractor Talent Network is a private community of professionals interested in seeking temporary, contract, contract to hire and direct hire positions through the nextSource Managed Services Program.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
