Allied Integrated Marketing · 1 day ago

Digital Media Planner

United States

Full-time

Remote

Entry, Mid Level

2+ years exp

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Responsibilities

Participate in strategy development and align with senior team members.

Create media plan, handle updates based on internal and client feedback.

Present/Send media plan to client and/or support senior team member presenting plan as needed.

Negotiate with media vendors.

Oversee and work with associate on campaign set-up and optimizations.

Review campaign performance, suggest, make optimizations.

Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”.

Lead on client communication.

Review campaign/platform set up and budget to ensure correct set up.

Actualize media plan based on campaign end or monthly Adazzle actuals.

Brainstorm strategy across teams in terms of audience building, creative development, etc.

Oversee all platform pacing efforts against the media plan.

Decide who will lead day-to-day client communications.

Qualification

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Digital media strategyMedia planningMedia buyingDirect buyPaid socialPaid searchProgrammatic campaignsEntertainment business experience

Required

2+ years of digital media strategy, planning, and buying experience

A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns

Ability to work East Coast hours