GOBankingRates ยท 4 hours ago
Digital Product Analyst (100% Remote, Anywhere in USA)
United States
Full-time
Remote
Mid Level
$90K/yr - $110K/yr
3+ years exp
Maximize your interview chancesAdvertisingDigital Media
Insider Connection @GOBankingRates
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Strategize with embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward.
Ingest and aggregate key performance data, KPIs and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc) to build structured models and analysis to drive insights and actionable intelligence.
Analyze and diagnose website performance, user behavior, traffic trends, and conversion metrics to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement.
Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling.
Proactively share insights and strategic recommendations with measurable and sizable business impact, offering data-driven recommendations to optimize pages, improve user experience, and enhance conversion rates, aligning with the goals of multiple business units.
Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs.
Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy.
Pivot quickly and smoothly between high-priority projects and changing business needs based on goals.
Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
3+ years of relevant work experience analyzing and optimizing website performance, user behavior, traffic patterns, and conversion metrics.
Strong background in analytics, understanding of concepts like Statistical Significance.
BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field.
Exceptionally high standards in communicating the results of analysis clearly and effectively.
Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences.
Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset.
Intermediate knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
Benefits
Awesome medical, dental and vision plans with heavy employer contribution
Paid maternity leave and paternity leave programs
Paid vacation, sick days and holidays
Company funding for outside classes and conferences to help you improve your skills
Contribution to student loan debt payments after the first year of employment
401(k) -- employees can start contributing immediately. After the first year, GOBankingRates matches your contribution up to 4% of your salary
Company
GOBankingRates
GOBankingRates ia a leading personal finance destination educating our audience on their money in order to LiveRicher.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
J
Jeff Bartlett
President and Co-Founder
Toby Bochan
Lead Editor
Company data provided by crunchbase
