dentsu · 16 hours ago

Digital Strategy and SEO Lead

Maryland, United States

Full-time

Remote

Senior Level, Lead/Staff

$113K/yr - $183K/yr

10+ years exp

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Responsibilities

Lead the on-site digital marketing plan with marketing and campaign partners

Partner with internal execution and channel teams on the implementation of digital/mobile plan, including setting up placements and test strategies with digital channel management and UAT before launch

Oversee digital / mobile creative development to ensure initiatives are on-strategy, on time and in budget

Track campaign execution progress with the Execution Lead to ensure records are captured within the marketing workflow tool to maintain high controls standard

Optimize digital engagement to improve results and create meaningful touchpoints and elevate the customer experience based on results and best practices

Ensure strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to a rigorous controls standard

Work across multi-functional teams, such as:

Product and Marketing Strategy team

Digital Channel team and Operations

Agencies for creative development and execution

Market Information Management and channel teams to influence and coordinate targeting

Market Analytics partner to report campaign results and campaign optimization recommendations

Qualification

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Digital Marketing StrategyMobile Marketing StrategyCampaign ManagementAd Serving EnginesDigital Marketing AnalysisFinancial Services MarketingAgency Experience