solo.io · 9 hours ago

Dir, Product Marketing

United States

Full-time

Remote

Director/Executive

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Responsibilities

Develop and execute the overall product marketing strategy to drive awareness, demand, and adoption of our Gloo Platform portfolio of products

Conduct market research to identify customer needs, market trends, and competitive landscape, translating findings into actionable insights and strategies

Collaborate closely with cross-functional teams, including product management, engineering, sales, and customer success, to align marketing initiatives with business objectives

Develop and refine product positioning and messaging that effectively communicates the unique value proposition of our products, differentiating them in the market

Create compelling marketing collateral, including whitepapers, datasheets, case studies, presentations, and website content, to support sales and customer education efforts

Lead go-to-market planning and execution for product launches, ensuring alignment across all marketing channels and driving maximum impact

Develop and maintain strong relationships with industry influencers, analysts, and key partners to amplify our product messaging and strengthen market presence

Analyze market and competitive data to identify market opportunities, drive product roadmap decisions, and provide recommendations for continuous improvement

Collaborate with demand generation teams to develop and execute effective marketing campaigns that generate qualified leads and contribute to revenue growth

Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing initiatives, making data-driven recommendations for optimization

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B product marketingInfrastructure experienceKubernetesService MeshCloud-native Application DevelopmentAPI managementMarket researchProduct positioningMarketing collateral creationGo-to-market planningData-driven recommendationsCross-functional collaboration