Jenius Bank · 3 hours ago

Direct Mail Marketing Manager (Remote)

North Carolina, United States

Full-time

Remote

Senior Level

$119K/yr - $160K/yr

7+ years exp

Maximize your interview chances

BankingFinTech

Actively Hiring

Insider Connection @Jenius Bank

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Oversee and manage large-scale direct mail campaigns aimed at driving new customer acquisition.

Collaborate with cross-functional teams (Marketing, Risk, Finance, Product, Data & Analytics) to align on campaign goals and execution.

Work closely with credit bureaus and agencies to procure and optimize audience segmentation files, and develop new machine learning models.

Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.

Lead campaign forecasting, in partnership with Data & Analytics and agencies, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Direct Mail MarketingCampaign ExecutionBudget ManagementData AnalyticsVendor ManagementAudience SegmentationCross-Functional CollaborationMarketing Automation PlatformsCRM SystemsKPI Frameworks

Required

A minimum of 7 years’ experience in Direct Mail Marketing with a strong focus on campaign execution, budget management, and cross-functional collaboration

Proven track record of managing large-scale marketing campaigns and leading external vendors (e.g., credit bureaus, agencies, lettershops)

Familiarity with marketing automation platforms and CRM systems

Previous experience managing budgets and vendor contracts in a high-volume marketing environment

Experience using data analytics to inform campaign decisions and drive growth

Ability to work collaboratively with product, legal, compliance, and finance teams for approvals and reporting

Ability to identify and mitigate risk through adherence to regulations and best practices

Collaborate with Data & Analytics team to establish strong KPI and analysis frameworks for socializing results with senior leadership