Sumitomo Mitsui Banking Corporation – SMBC Group · 6 hours ago

Direct Mail Marketing Manager (Remote)

Full-time

Remote

Senior Level

$119K/yr - $160K/yr

7+ years exp

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Responsibilities

Oversee and manage large-scale direct mail campaigns aimed at driving new customer acquisition.

Collaborate with cross-functional teams (Marketing, Risk, Finance, Product, Data & Analytics) to align on campaign goals and execution.

Work closely with credit bureaus and agencies to procure and optimize audience segmentation files, and develop new machine learning models.

Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.

Lead campaign forecasting, in partnership with Data & Analytics and agencies, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.

Qualification

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Direct Mail MarketingCampaign ExecutionBudget ManagementData AnalyticsMarketing Automation PlatformsCRM SystemsVendor ManagementCross-Functional CollaborationKPI FrameworksRisk MitigationFinancial Services Products

Required

A minimum of 7 years’ experience in Direct Mail Marketing with a strong focus on campaign execution, budget management, and cross-functional collaboration

Proven track record of managing large-scale marketing campaigns and leading external vendors (e.g., credit bureaus, agencies, lettershops)

Familiarity with marketing automation platforms and CRM systems

Previous experience managing budgets and vendor contracts in a high-volume marketing environment

Experience using data analytics to inform campaign decisions and drive growth

Ability to work collaboratively with product, legal, compliance, and finance teams for approvals and reporting

Ability to identify and mitigate risk through adherence to regulations and best practices

Collaborate with Data & Analytics team to establish strong KPI and analysis frameworks for socializing results with senior leadership