Be an early applicantLess than 25 applicants

Company

Five9 · 3 hours ago

Director, ABM and Paid Media

United States

Full-time

Remote

Director/Executive

$118K/yr - $307K/yr

12+ years exp

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Call CenterCustomer Service

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Develop and execute account-based marketing plans for strategic accounts, aligning with the sales team to ensure targeted and cohesive strategies.

Collaborate across sales and marketing to identify, reach, and engage target accounts and persona-based audiences.

Leverage customized marketing content and messaging across ad platforms and landing pages.

Monitor and analyze the effectiveness of ABM and Paid Media campaigns, experiments, and strategies, providing actionable insights and optimization recommendations.

Manage budgets and resources effectively, optimizing for sales pipeline ROI on ABM and Paid Media initiatives.

Stay up to date with the latest ABM tools, technologies, and trends to keep our ABM programs ahead of the competition.

Inspire and mentor peers and direct reports, fostering a data-driven culture and GTM synergies with world-class alignment between the field and marketing teams.

Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9.

Work with Demand Gen and Marketing Operations leaders to manage detailed monthly, quarterly, and annual budgeting and forecasting, as part of an integrated Demand Gen marketing budget and plan.

Collaborate with Marketing Operations to build instrumentation for measuring ABM and Paid Media results, including strategic expansions and experiments.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Account Based MarketingPaid MediaGoogle AdsCRM systemsMarketing automation toolsPerformanceMaxGoogle AnalyticsData StudioAnalyzing ROASA/B experimentsMultivariate experimentsIncrementality experimentsExcelSalesforceMarketoSEOContent marketingDigital marketing strategiesData-driven approach

Required

Bachelor's degree in marketing, business, or related field.

12+ years of experience in account based marketing and paid media.

Experience as a team leader for 7+ years.

Hands-on experience with 6sense and Google Ads.

Strong understanding of CRM systems and marketing automation tools.

Proven success managing ABM, PPL, search, display, retargeting, PerformanceMax, etc. campaigns across Google, Bing, GDN, DV360, 6sense, DSPs, PPL websites, and more.

Well versed in performance marketing, conversion, and online customer acquisition.

Experience with analytics tools (e.g. Domo, Google Ads/Analytics, Data Studio, Excel)

Strong experience with reporting and analyzing ROAS.

Familiarity with A/B, multivariate, and incrementality experiments across paid media and landing pages.

Proven track record of successfully growing pipeline coverage while maintaining acceptable acquisition costs and managing multimillion-dollar budgets.

Strong leadership skills with experience building and mentoring teams.

Excellent communication, organization, and interpersonal skills.

Ability to work under pressure with measurable performance metrics while managing multiple projects simultaneously.

Creative thinker with a keen eye for detail and strong analytical skills, a growth mindset, and a data-driven approach.

Preferred

Experience with Salesforce and Marketo.

Prior experience in the contact center software, CCaaS, or CX B2B software industry.

Familiarity with SEO, content marketing, and digital marketing strategies.

Benefits

Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost.

Short & Long-Term Disability

Basic Life Insurance

401k saving plan with employer matching

Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.

Generous employee stock purchase plan.

Paid Time Off

Company paid holidays

Paid volunteer hours

12 weeks paid parental leave.

Company

Five9

Glassdoor

4.2

Five9 is a cloud-based call center software company that specializes in sales, marketing, and customer service. It is a sub-organization of Five Rivers Solutions.

Founded in 2001

San Ramon, California, USA

1,001-5,000 employees

http://www.five9.com

H1B Sponsorship

Five9 has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (8)

2022 (21)

2021 (16)

2020 (15)