Athletic Greens · 2 days ago
Director, Brand Media
Remote - US
Full-time
Remote
Director/Executive
$142K/yr - $176K/yr
10+ years exp
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Responsibilities
Design and implement comprehensive media strategies across multiple platforms (TV, radio, print, digital, social, etc.) to promote the brand and drive marketing goals.
Collaborate closely with internal marketing, creative, and brand teams to ensure cohesive messaging and campaign delivery.
Manage media planning, buying, and optimization to ensure efficient use of budgets and maximize return on investment.
Maintain strong relationships with media agencies, ad tech partners, and other vendors to ensure high-quality service and creative media solutions.
Monitor media performance, leveraging analytics and insights to drive optimization and improvements in media strategy.
Develop strategic media plans that align with key product launches, campaigns, and overall brand marketing goals. Ensure all media campaigns are aligned with the brand’s voice, image, and positioning.
Stay up to date with media trends, consumer behaviors, and competitive landscapes to identify new opportunities for brand growth and visibility and to ensure that the brand remains at the forefront of innovative media strategies.
Lead a team of media strategists, providing guidance, mentorship, and development opportunities.
Ensure timely and successful delivery of all media campaigns, overseeing project timelines and budgets.
Oversee media budgets, ensuring optimal allocation of resources to maximize ROI while staying within financial constraints.
Qualification
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Required
10+ years of experience in media strategy, media planning, or brand media management, with proven success in driving brand media campaigns.
Strong understanding of media planning and buying across various channels, including digital, social, TV, and print.
Leadership experience managing media teams and working cross-functionally within marketing organizations.
Strong analytical skills, with the ability to interpret media performance data and drive optimizations.
Excellent communication and collaboration skills, with the ability to manage external partners and internal stakeholders.
Excellent negotiation abilities with a proven track record of managing large-scale media budgets and optimizing spend for maximum efficiency.
Strong experience in developing media strategies that support brand growth and engagement.
Collaborative mindset, with experience working closely with creative, insights, and marketing teams to ensure cohesive and impactful brand messaging.
Deep understanding of current digital marketing trends and the evolving customer landscape, with the ability to adapt strategies for emerging opportunities.
Agility in fast-paced environments, with a proven ability to navigate ambiguity, solve complex problems, and drive brand innovation across multiple platforms.
Benefits
Paid holidays
Company-wide mental health days
Unlimited PTO (based on your country of residence)
In-person team meetups for optimal collaboration, team building and accelerating productivity
Access to AG1 products and branded swag
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members
All other benefits and insurances as required by law, based on your specific country of residence
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
201-500 employees
H1B Sponsorship
Athletic Greens has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· Undisclosed
Leadership Team
Kat Cole
Chief Executive Officer and Board of Directors
Chris Ashenden
Founder
Recent News
2024-05-24
2024-05-24
Company data provided by crunchbase
