200+ applicants

Company

Included Health · 1 day ago

Director, Consumer Marketing Content Strategy

United States

Full-time

Remote

Director/Executive

$138K/yr - $195K/yr

10+ years exp

Maximize your interview chances

Health CareHospital

Insider Connection @Included Health

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Define and communicate a strategic content vision that aligns with Consumer Marketing’s OKRs.

Leverage data-driven insights to guide content development and optimize marketing initiatives to achieve measurable results.

Build, lead, and scale a high-performing content strategy team, including managing creative teams responsible for content output across multiple channels.

Mentor and develop team members, implementing scalable processes to foster innovation and excellence.

Lead the development of comprehensive content strategies, including journey mapping, persona-driven messaging, and content planning.

Ensure messaging consistency for both client and consumer audiences, maintaining a unified voice, tone, and brand positioning across all platforms.

Oversee all content output from the creative team, ensuring alignment with strategic objectives and quality standards.

Develop scalable workflows and processes to manage the creation, production, and distribution of content across various channels.

Partner with teams across Consumer Marketing, product marketing, customer success, and creative to develop member-facing content that communicates value and aligns with organizational goals.

Ensure that all departments are aligned on content strategy and execution.

Create and manage editorial calendars and oversee content production to ensure timely delivery across platforms.

Optimize content through A/B testing, performance tracking, and continuous refinement of strategies.

Track, analyze, and report on content performance metrics.

Use data to drive content improvements, refine strategies, and support client-facing teams with cohesive content that aligns with audience needs.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content StrategyJourney MappingMessaging FrameworksData-Driven Decision MakingProject ManagementCross-Functional CollaborationConsumer MessagingClient MessagingCreative Team ManagementPerformance Analysis

Required

Bachelor’s or Master’s degree in marketing, journalism, communications, or a related field.

10+ years of experience in content strategy, marketing, and messaging, with a proven track record of developing and executing content plans that drive organizational impact.

5+ years of experience managing and developing high-performing teams, including creative teams responsible for content production and output.

Expertise in journey mapping, messaging frameworks, and persona-driven content development.

Strong background in creating consumer and client messaging that aligns with business objectives.

Excellent project management skills, with the ability to lead cross-functional collaboration and ensure alignment on strategy and execution.

Data-driven decision-maker with a strong ability to use strategic judgment to navigate complex challenges and optimize content initiatives.

Exceptional communication and leadership skills, with the ability to inspire teams, build trust, and drive innovation across the organization.

A “builder” mentality—someone ready to roll up their sleeves, create scalable solutions, and lead the team through growth and change.

Benefits

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations