Contentstack · 5 hours ago

Director, Content

Austin, TX

Full-time

Remote

Mid, Senior Level, Lead/Staff, Director/Executive

$165K/yr - $180K/yr

12+ years exp

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Responsibilities

Design and execute a sophisticated content strategy with an equally sophisticated distribution engine—ensuring our insights reach and resonate with decision-makers across channels, platforms, and touchpoints

Lead the creation of high-impact content (together with one FTE and agency resources) across formats and channels that resonates with both technical and marketing decision-makers, across brand awareness generation, new business acquisition and customer expansion motions.

Demonstrate a sharp journalistic instinct. You don't need to be an expert on every topic, but you need to have an opinion on what our point of view should be, and work to source and enable the experts who can bring that POV to life, supporting them with your storytelling expertise to create content that breaks through the noise.

Collaborate with our creative studio to produce premium content that positions us as the best-in-class thought leader in the digital experience space.

Working in tandem with our audience marketing experts, customer marketing team, product marketing team, and the earned and influenced media team, you'll be a sparring partner to all of them, ideating and influencing how to bring their content needs to life in a way that makes a difference.

Content marketing changes fast, and you should be at the forefront of these changes. Whether it's a billboard or an advanced web personalization journey, there isn't a kind of content you're not willing to experiment with. While great content takes a dedicated effort, you'll become an expert in leveraging and scaling up resources as needed to execute at the speed of (y)our imagination.

You'll stay closely aligned with our campaigns and marketing operations teams to understand content effectiveness, report on content performance, and leverage this information to shape and optimize your content strategy.

At Contentstack, one of our target audiences is content marketers, publishers, and creators. You'll become our in-house expert on content excellence, and will guide them in how to create content ROI and the world's best digital experiences.

Some travel may be required.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content Marketing StrategyTeam ManagementContent DistributionContent AnalyticsAgency ManagementB2B MarketingJournalism ExperienceA/B/n TestingSite PersonalizationCollaboration Skills