Panopto · 4 hours ago

Director, Corporate Marketing

United States

Full-time

Remote

Director/Executive

$125K/yr - $140K/yr

8+ years exp

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Responsibilities

Work with the VP of Marketing to develop and implement a comprehensive brand strategy that aligns with the company's goals and values

Define the brand's unique selling proposition and competitive advantage in the market

Manage Panopto’s brand identity, including brand guidelines, logos, visual assets, and brand messaging

Oversee the creation, management, and optimization of web content to ensure it reflects the company’s brand voice, messaging, and goals

Develop and manage a robust blog strategy to drive engagement and thought leadership

Create and maintain a dynamic content calendar that aligns with marketing campaigns and corporate goals

Develop compelling case studies, customer references, and other customer-focused content

Work with product management, marketing and sales to help implement product marketing strategies

Coordinate with the greater marketing team to identify and fill gaps in the buyer’s journey

Drive the content strategy through the development of high-impact messaging and attention-grabbing media and visuals that resonate with our target audience

Work with the broader marketing team to build and execute content-driven campaigns

Shape Panopto’s story, narrative and all of our content-driven campaigns, evolving and maintaining brand and narrative consistency and standards across channels and campaigns

Lead the creation and execution of messaging strategies that resonate with target audiences and differentiate the brand in the market

Ensure consistency of messaging across web, social media, email campaigns, newsletters, and marketing materials

Define and execute a comprehensive webinar and event strategy to engage prospects, customers, and partners

Partner with cross-functional teams to ensure seamless execution and impactful event outcomes

Design and implement initiatives to build and sustain strong customer relationships, including newsletters, user groups, and customer-focused webinars

Foster customer advocacy through programs like case studies, testimonials, review site engagement, and office hours

Collaborate with product and sales teams to identify and highlight customer success stories

Oversee the company’s social media strategy and execution to amplify reach, drive engagement, and build community

Stay abreast of trends and innovate to strengthen the company’s social presence

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Corporate MarketingContent StrategyWebinars ManagementDigital Marketing ChannelsCustomer Advocacy ProgramsProject ManagementData-Driven Decision MakingEditing SkillsStrategic Thinking