Jam City · 11 hours ago
Director, Creative Product Marketing
ALL Jam City, CA
Full-time
Remote
Director/Executive
$118K/yr - $180K/yr
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Responsibilities
Ensure top of funnel metrics (IPM, CPI, Retention) are optimized to achieve targets for each game
Comfortable communicating to Executives and cross-functionally, providing regular status updates and progression towards a broader vision
Experience managing others; motivating and identifying growth opportunities for junior team members and working on a plan to get them to fulfill their potential
Quickly adapt to evolving creative market trends
Creative Services lens: explain why an ad is working at scale, and help them understand how to drive incremental revenue by brainstorming around its core principles
Work closely with Data Science to integrate systems for asset rotation and creative quality
Lead Creative Testing - Pioneer creative testing strategy, execution and scale
In addition to UA, understand ASO’s key success metrics and ensure CPM team is actively helping improve those metrics through strategic creative recommendations
Forge new measurement approaches for Brand creative initiatives
Motivate each team (CPM, Creative Services, UA) to be hyper focused on maximizing revenue
Qualification
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Required
Deep understanding of the core principles of what makes ad creative successful within mobile user acquisition campaigns
Ability to effectively lead collaborative efforts with cross functional teams
Thrive in an environment with imperfect data
Ensure top of funnel metrics (IPM, CPI, Retention) are optimized to achieve targets for each game
Comfortable communicating to Executives and cross-functionally, providing regular status updates and progression towards a broader vision
Experience managing others; motivating and identifying growth opportunities for junior team members and working on a plan to get them to fulfill their potential
Quickly adapt to evolving creative market trends
Creative Services lens: explain why an ad is working at scale, and help them understand how to drive incremental revenue by brainstorming around its core principles
Work closely with Data Science to integrate systems for asset rotation and creative quality
Lead Creative Testing - Pioneer creative testing strategy, execution and scale
In addition to UA, understand ASO’s key success metrics and ensure CPM team is actively helping improve those metrics through strategic creative recommendations
Forge new measurement approaches for Brand creative initiatives
Motivate each team (CPM, Creative Services, UA) to be hyper focused on maximizing revenue
Must be willing to work primarily PST hours
Understands the 'Why' behind everything - constantly apply learnings to everything we do
Balances approach with respect to art and science
Passionate about the mobile gaming space and creative trends
Proactive in nature and generally curious
Benefits
Medical
Dental
Vision
Parental leave
Paid time off
A 401(k) plan
Life
Disability
Accident insurance
Company
Jam City
Jam City is a mobile entertainment company, connecting the world through technology, creativity, and play.
Founded in 2010
501-1,000 employees
H1B Sponsorship
Jam City has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (17)
2021 (18)
2020 (16)
Funding
Current Stage
Late StageTotal Funding
$652MKey Investors
Fortress Investment GroupNetmarbleAustin Ventures
2021-09-08Series Unknown· $350M
2019-01-16Series Unknown· $145M
2018-03-25Angel· Undisclosed
Leadership Team
Josh Yguado
Co-Founder and Chief Executive Officer
Aber Whitcomb
CTO and Co-Founder
Recent News
Company data provided by crunchbase
