40 applicants

Company

Rhythm · 15 hours ago

Director, CRM Strategy

United States

Full-time

Remote

Lead/Staff, Director/Executive

$165K/yr - $185K/yr

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Digital MarketingMarketing

Growth Opportunities

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Responsibilities

Focus on the core business KPIs, develop and implement CRM programs that align to moments of need within the customer journey based on insights from primary and secondary sources

Support omni-channel campaigns across email, push notifications, web, mobile apps, social platforms, and other channels and devices, as relevant to the customer experience

Engage in strategic storytelling to align and inspire a wide range of internal and external stakeholders

Shepard your new or reimagined CRM strategies from inception through implementation

Perform business capability audits to define CRM platform and tool gap needs

Collaborate with the data and technology teams to conduct research, define points of integration, and construct a strategic path forward

Surface business requirements by driving stakeholders and core team workshops

Advocate for the customer while balancing competing business priorities and experience challenges

Leverage performance metrics to understand and improve upon your CRM strategy in support of a frictionless conversion flow driving overall business goals

Contribute to overall quality of the strategy team through opportunity sizing, business case development, and shaping activities and deliverable formats

Manage existing CRM and Email team members and work to grow the team

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

CRM strategyCRM platformsLead generationB2B experienceB2C experienceCommunication toolsNurture streamsProblem-resolution skillsSpeaking skillsPersuasion skills

Required

Experience defining and leading CRM strategy with an emphasis in the CRM, lead generation, loyalty, or nurturing space

A deep comprehension of common CRM platforms and tools

Exceptional creativity and problem-resolution skills in a dynamic, client-centered space

Experience with B2B, B2C, and multiple verticals

High attention to detail and ability to prioritize based on needs and time available

Strong writing, presentation, speaking, and persuasion skills

An entrepreneurial spirit and desire to strengthen and grow our CRM practice

Company

Rhythm

Rhythm is a digital agency that creates effective brand experiences that achieve results through integrated digital marketing solutions layered on a solid infrastructure.

Founded in 1996