Truckstop · 3 days ago

Director, Customer Acquisition

United States

Full-time

Remote

Director/Executive

$165K/yr - $190K/yr

10+ years exp

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Responsibilities

Develop and implement comprehensive customer acquisition strategies to drive business growth

Responsible for increasing overall traffic to the site through a variety of channels

Lead media buying and affiliate marketing efforts with internal team members and external agency partners

Analyze data and analytics to identify trends and opportunities to increase traffic to the Truckstop.com properties.

Experiment continuously with content and posts in social channels to engage our target customers.

Create and manage campaigns that deliver measurable results and meet business objectives

Develop and execute creative growth strategies, leveraging a variety of channels and tactics

Oversee conversion rate optimization efforts with internal team members

Build, lead, inspire, and motivate a team to achieve and exceed customer acquisition goals

Monitor and analyze key performance metrics to measure the success of acquisition efforts, and report those to key stakeholders across the company

Overcome obstacles and creatively solve problems to drive continuous improvement

Implement and optimize growth initiatives, ensuring alignment with overall business objectives

Provide hands-on support and guidance to the team, while empowering them to succeed

Navigate competitive environments with confidence and strategic insight

Maintain a running list of creative growth strategies and stay ahead of industry trends

Qualification

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Customer AcquisitionGrowth MarketingDigital MarketingData-Driven Decision MakingE-commerce Revenue GrowthMedia BuyingAffiliate MarketingSEOFinancial ModelingCreative StrategiesPerformance Metrics Analysis