Athletic Greens · 2 days ago
Director, Data Science & Analytics (Retention)
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Comp. & Benefits
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Responsibilities
Lead and mentor a team of data scientists and analysts focused on Customer Advocacy & Retention.
Develop and execute a cohesive data strategy that aligns with the company’s growth objectives in your specific area.
Collaborate with business leaders to translate strategic goals into actionable data-driven initiatives within Customer Advocacy & Retention.
Co-own business metrics with cross functional teams and speak to the performance in your area in key business review meetings.
Churn Prediction Modeling: Develop and refine predictive models to identify customers at risk of churning. Use machine learning techniques to continuously improve the accuracy of churn predictions.
Customer Lifetime Value (CLV) Analysis: Calculate and analyze customer lifetime value across different segments. Use CLV insights to inform marketing and retention strategies, focusing on maximizing long-term profitability.
Retention Campaign Development: Collaborate with retention and ch teams to design and implement targeted retention campaigns (e.g., loyalty programs, re-engagement emails). Use data to measure the effectiveness of these campaigns and make adjustments as needed.
Segmentation & Targeting: Create detailed customer segments based on behavior, purchase history, and other relevant factors. Develop tailored retention strategies for each segment, focusing on increasing engagement and reducing churn.
Customer Journey Analysis: Analyze the customer journey to identify key touchpoints where customers are most likely to disengage. Work with cross-functional teams to optimize these touchpoints and improve overall retention.
Act as a key liaison between your data team and business stakeholders, ensuring that insights are effectively communicated and implemented within your focus area
Work closely with the VP’s and Directors of the cross functional team to prioritize projects.
Stay current with industry trends, emerging technologies, and best practices in data science and analytics relevant to Customer Advocacy & Retention.
Foster a culture of continuous learning and innovation within your team.
Qualification
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Required
7-10+ years of experience in data science and analytics, with at least 3 years in a people leadership role, specifically within Customer Advocacy, Loyalty or Retention.
Demonstrated ability to work closely with marketing and customer experience teams to reduce churn and increase customer lifetime value.
Proficiency in statistical modeling, machine learning, and data manipulation tools (e.g., Python, R, SQL).
Strong understanding of customer segmentation, targeting strategies, and retention metrics.
Demonstrated ability to lead, mentor, and develop a team of data professionals.
Strong business acumen with the ability to translate data insights into actionable business strategies within your area.
Excellent verbal and written communication skills with the ability to present complex concepts to non-technical audiences.
Expertise in building and refining churn prediction models and customer lifetime value (CLV) analyses.
Experience with CRM systems (e.g., Salesforce, HubSpot) and retention marketing tools (e.g., Braze, Klaviyo).
Experience in the direct-to-consumer or e-commerce industry.
Experience with data visualization tools (e.g., Tableau, Streamlit).
Previous experience with Netsuite is required.
Preferred
Experience with marketing attribution models / A/B testing / customer segmentation and retention strategies is highly desirable.
Benefits
Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.
Company
Athletic Greens
Athletic Greens is a global health company empowering people to take ownership of their health through Foundational Nutrition.
Funding
Current Stage
Growth StageTotal Funding
$115MKey Investors
Alpha Wave GlobalSC.Holdings
2022-01-25Series Unknown· $115M
2021-07-21Angel· Undisclosed
Recent News
2024-05-24
2024-05-24
Company data provided by crunchbase