Medallion · 3 days ago

Director, Demand Generation

United States

Full-time

Remote

Director/Executive

$150K/yr - $220K/yr

7+ years exp

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Health CareInformation Technology

Growth Opportunities

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Responsibilities

Develop, launch, and measure multi-channel integrated campaigns across various channels (digital, paid, SEO, email, social) that convert accounts within our ICP to qualified pipeline.

Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound tactics.

Implement and optimize the funnel from awareness to conversion with targeted campaigns and experimentation rigor that improve performance at every buyer journey stage.

Oversee events and field marketing to enhance brand awareness and customer loyalty and generate new business opportunities.

Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present insights and actionable recommendations to senior leadership.

Cultivate a culture of experimentation, continuously testing and optimizing to improve channel performance and ROI.

Partner with sales leadership, aligning marketing efforts with sales strategies, ensuring handoff of programs and calls-to-actions, high conversion rates, and shared accountability for pipeline and revenue growth.

Oversee, mentor, and grow the demand generation team to scale efforts and execute with excellence.

Qualification

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Demand GenerationB2B MarketingPeople ManagementAccount-Based MarketingPipeline GrowthRevenue GenerationCampaign OptimizationHubSpotSalesforceGoogle AnalyticsQualifiedSendosoSEMrushAsanaCollaboration Skills