nTop · 6 days ago

Director, Demand Generation

United States

Full-time

Remote

Director/Executive

$160K/yr - $190K/yr

5+ years exp

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Responsibilities

Oversee and implement multi-channel campaigns across digital, email, webinars, events, content syndication, and ABM to drive engagement and qualified leads.

Design and implement integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO.

Partner with sales leadership to continuously ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates.

Own the reporting and analytics for all demand generation efforts, focusing on ROI, pipeline contribution, and conversion rates.

Work with our revenue operations team to establish and track key growth metrics across channels and campaigns.

Continuously optimize the demand generation funnel by testing new channels, refining messaging, and adjusting targeting to improve conversion at every stage of the buyer journey.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth MarketingDemand GenerationB2B SaaS ExperienceDigital Marketing ChannelsMarketing Automation ToolsCRM SystemsData & AnalyticsSales AlignmentCustomer Journey OptimizationTechnical MarketingCollaboration Skills

Required

5-8 years of experience in growth marketing, demand generation, or a similar role (preferably in B2B SaaS or enterprise software)

A 4-year college degree or equivalent relevant work experience

Proven success in building and executing sales-aligned demand gen strategies that deliver revenue growth

Strong understanding of digital marketing channels, including paid search, display, social, content marketing, and email marketing

Strong analytical skills and experience with continuous improvement. Understands how to use data and experimentation to make decisions and inform strategies

Experience with marketing automation tools (Marketo or similar) and CRM systems (Salesforce preferred)

Experience working closely with sales organizations and interacting with customers

Excellent communication skills with the ability to influence cross-functional teams and present results to senior executives

Comfortable working in a fast-paced, high-growth environment