Ping Identity · 16 hours ago

Director, Digital Demand Generation - Americas

United States

Full-time

Remote

Director/Executive

$150K/yr - $180K/yr

10+ years exp

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Comp. & Benefits

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Responsibilities

Own and drive the digital demand generation strategy, inclusive of always on programs (eg. SEM, social, email, webinars…), campaigns and account-based marketing to achieve growth targets.

Design and implement demand generation programs that both acquire leads and nurture them through the buyer’s journey, ensuring strong progression through each funnel stage toward conversion. Intent data is foundational to programming at all levels.

Adapt and optimize demand generation strategies for regional and vertical markets, tailoring campaigns to unique needs while maintaining alignment with corporate objectives. Collaborate with regional field teams to support localized content and strategies.

Partner closely with global campaigns, field marketing, partner marketing, marketing operations and sales development reps to align on campaign strategies, execution, enablement and follow-up to maximize the impact of digital campaigns.

Continuously analyze performance metrics to optimize campaigns, ensuring that programs contribute effectively to the pipeline targets. Translate insights into actionable improvements that drive higher lead conversion and greater pipeline velocity. Drive scorecard development, campaign reports and quarterly business reviews.

Stay attuned to evolving market dynamics, adjusting demand generation priorities as needed to capitalize on emerging opportunities.

Manage and mentor a high-performing team, fostering a collaborative, innovative environment. Oversee demand generation budgets and vendor relationships, ensuring efficient allocation of resources for maximum ROI.

Be accountable for meeting or exceeding pipeline targets for America’s marketing. Partner with other marketing teams to make adjustments to programs, budget and strategies in response to changing business requirements.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B digital marketingDemand generationSalesforceMarketoProject management

Required

10+ years in demand generation, digital marketing, or related fields, with a focus on B2B.

Proven experience leading a digital marketing team and collaborating across functions to achieve pipeline and revenue goals.

Skilled in CRM and marketing automation platforms (e.g., Salesforce, Marketo) with familiarity in analytics and intent data/platforms including 6sense.

Strong analytical skills, with a focus on using data to inform and optimize campaign decisions for top-of-funnel and pipeline progression.

A creative problem-solver who can develop unique demand generation strategies and drive continuous improvement.

Strong organizational and project management skills, with the ability to juggle multiple high-impact initiatives and set priorities in a fast-paced environment.