PetPlace · 1 day ago
Director, Digital Marketing
United States
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Set marketing objectives for your team to meet business revenue forecasts and execute on strategic initiatives.
Manage and execute against digital marketing budget, ensuring the spend is allocated to activities to achieve targeted return.
Develop and strategically support the Marketing Tech Stack to deliver on PetPlace initiatives inclusive of CRM and Data Management tools, CRO, Adobe Experience Manager, and Salesforce Marketing Cloud or similar marketing technologies.
Lead a data-driven team that develops, manages, and tracks metrics and success criteria for all marketing and customer retention and acquisition programs, including creating and maintaining performance reports and dashboards and sharing insights with key stakeholders on a regular cadence.
Ability to analyze customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google Analytics, PowerBI, etc.), data warehouses and campaign management software tools, while supporting continued improvement of channel attribution capabilities and reporting.
Have a strong understanding of legal requirements for both email and SMS consent and can help the team navigate through meeting those requirements, including CAN-SPAM, CCPA, and GDPR regulations.
Assess trends, competitor actions, and technological advances in direct marketing products, services, and communications. Evaluate emerging technologies and provide leadership and perspective for adoption where appropriate.
Act as a brand steward, ensuring all messaging and creative aligns to corporate and PetPlace branding guidelines and positioning.
Drive a data-driven culture of innovation and testing to produce better outcomes across our channels and inspire our team to collaborative and think beyond our current capabilities.
Effectively manage internal cross-functional relationships, and external agency relationships (as required).
Implement processes to effectively manage digital marketing team workload, cross-functional relationships, and external agency relationships to ensure coordination that leads to greater success and results.
Lead a team of 3 full time employees, contractors and agencies.
Qualification
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Required
Bachelor’s degree in marketing or relevant field
Proven experience with over 10 years in marketing roles, with a track record of success in developing and executing digital marketing initiatives
At least 5 years of experience managing email marketing campaigns. Salesforce or similar ESP experience strongly recommended.
Track record in leading growth in direct-to-consumer markets
Demonstrable experience designing and implementing successful personalized marketing programs
Strong leadership skills and ability to motivate and partner with cross-functional teams
Solid knowledge of digital marketing fundamentals such as AdWords, GA, CRM journey mapping
Excellent communications skills
Strong analytical and project management skills
Strategic mindset, with ability to make difficult decisions
Preferred
Experience in pet industry is a strong asset
Benefits
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
Company
PetPlace
PetPlace, a subsidiary of IPH, is building a digital first pet e-commerce platform with the aim of connecting key market services such as adoption, lost pet and insurance to make pet care easy.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
