WuXi AppTec · 3 hours ago

Director, Digital Marketing

United States

Full-time

Remote

Director/Executive

$112K/yr - $146K/yr

8+ years exp

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Responsibilities

Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, digital advertising

Establish and execute a digital marketing strategy to distribute content and generate leads

Maintain consistent brand messaging across all digital channels

Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience

Create and maintain an editorial calendar to deliver targeted content, in partnership with Marketing Content leader

Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns

Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

Develop and monitor campaign budgets

Qualification

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Digital MarketingSEOSEMMarketing AutomationCMSGoogle AnalyticsPhoto Editing SoftwareVideo Editing SoftwareProject Management