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Company

Included Health · 7 hours ago

Director, Growth Marketing

United States

Full-time

Remote

Director/Executive

$149K/yr - $211K/yr

8+ years exp

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Responsibilities

Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion

Lead holistic, data-driven marketing approaches to enhance brand awareness, visit and engagement targets

Lead the media strategy and full funnel activations across Paid Social, ASO, Influencer Marketing, Partnerships, Affiliate, etc

Identify and proactively craft new processes and approaches to leverage paid media to drive revenue growth

Implement and monitor measurement metrics and attribution modeling in partnership with the product/data insights team

Use insights to optimize campaigns, channels and tactics for maximum performance

Lead. hire, and develop a best in class, high-performing team of digital media marketers providing a vision and guidance on messaging, contact strategies, segmentation and campaign measurements

Qualification

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Paid digital mediaGrowth marketingAcquisition campaignsConsumer conversion funnelDirect response metricsCampaign ROI measurementMarketing investment optimizationDigital marketing expertiseExternal partner engagementEmerging media trendsCross-functional collaborationLeadership experience

Required

8-10+ years of experience leading paid digital media and/or growth/performance marketing

Deep understanding and proven track record of managing acquisition campaigns, strategies, and benchmarks

Deep expertise with the consumer conversion funnel – from awareness, consideration, demand gen to conversion

Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition

Experience managing and optimizing significant marketing investment

Growth mindset, with a bias toward change and comfortable operating in the grey

Highly collaborative and able to build cross functional partnerships with data, creative, brand and site merch teams

Digital marketing expert, specific to emerging consumer and media trends

Proactively engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies

Ability to remain seated in a stationary position for prolonged periods

Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment

No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required

Ability to interact with leadership, employees, and members in an appropriate manner

Benefits

Remote-first culture

401(k) savings plan through Fidelity

Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")

12 weeks of 100% Paid Parental leave

Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance

Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations