Director, Growth Marketing @ Included Health | Jobright.ai
JOBSarrow
RecommendedLiked
0
Applied
0
External
0
Director, Growth Marketing jobs in United States
200+ applicants
company-logo

Included Health · 1 week ago

Director, Growth Marketing

ftfMaximize your interview chances
Health CareHospital

Insider Connection @Included Health

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Drive growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion
Lead holistic, data-driven marketing approaches to enhance brand awareness, visit and engagement targets
Lead the media strategy and full funnel activations across Paid Social, ASO, Influencer Marketing, Partnerships, Affiliate, etc
Identify and proactively craft new processes and approaches to leverage paid media to drive revenue growth
Implement and monitor measurement metrics and attribution modeling in partnership with the product/data insights team
Use insights to improve campaigns, channels and tactics for maximum performance
Lead. hire, and develop an outstanding, high-performing team of digital media marketers providing a vision and guidance on messaging, contact strategies, segmentation and campaign measurements

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid digital mediaGrowth marketingAcquisition campaignsConsumer conversion funnelDirect response metricsCampaign ROI measurementMarketing investment optimizationDigital marketing expertiseExternal partner engagementEmerging media trendsCross-functional collaborationLeadership experience

Required

8+ years of experience leading paid digital media and/or growth/performance marketing
Deep understanding and proven experience managing acquisition campaigns, strategies, and benchmarks
Deep expertise with the consumer conversion funnel – from awareness, consideration, demand gen to conversion
Experience with direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition
Experience optimizing significant marketing investment
A bias toward change and comfortable operating in the grey
Collaborative and able to build partnerships with data, creative, brand and site merch teams
Digital marketing expert, specific to latest consumer and media trends
Engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies
Remain seated in a stationary position for prolonged periods
Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment
No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required
Ability to work with leadership, employees, and members in an appropriate manner

Benefits

Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations

Company

Included Health

company-logo
Included Health provides a combination of virtual care, navigation, and communities-based healthcare services.

Funding

Current Stage
Late Stage
Total Funding
$344M
Key Investors
The Carlyle GroupGreylockVenrock
2020-09-09Series E· $175M
2018-05-02Series D· $66M
2017-01-01Series Unknown

Leadership Team

leader-logo
David Thompson
General Counsel, Chief Privacy Officer, and Corporate Secretary
linkedin
Company data provided by crunchbase
logo

Orion

Your AI Copilot