98 applicants

Company

Spring Health · 2 days ago

Director, Growth Marketing

United States

Full-time

Remote

Director/Executive

$150K/yr - $195K/yr

10+ years exp

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Responsibilities

Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, pipeline, and revenue.

Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer’s journey and develop go-to-market strategies that effectively address our target market’s needs.

Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.

Lead the planning, development, and execution of integrated marketing campaigns across multiple channels, including email marketing, content marketing, paid media, SEO, SEM, ABM, and social media.

Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.

Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate with target personas.

Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively.

Collaborate with the marketing ops, rev ops, sales team to optimize lead scoring and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process.

Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization.

Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI.

Forecast demand generation results and track progress against KPIs and revenue goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand Generation StrategyDigital Marketing ChannelsLead Generation ProgramsCampaign ManagementCRM ProficiencyMarketing Automation PlatformsAnalytics ToolsData-Driven Decision MakingB2B ExperienceHealthcare Industry KnowledgeSaaS Industry KnowledgeCross-Functional Collaboration

Required

10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth.

Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, SEO, ABM, and content marketing.

Proficient in CRM, marketing automation platforms (e.g., HubSpot), and analytics tools (e.g., Google Analytics, Tableau).

A data-driven leader with strong quantitative and analytical skills to guide strategic decisions.

Proven track record of working cross-functionally and leading high-performance teams to meet business goals.

Preferred

Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Benefits

Health, Dental, Vision benefits start on your first day at Spring Health.

Employer sponsored 401(k) match of up to 2%

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary

We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management.

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.