Director, Growth Strategy @ Gannett | USA TODAY NETWORK | Jobright.ai
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Gannett | USA TODAY NETWORK · 1 day ago

Director, Growth Strategy

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
money$100K/yr - $125K/yr
date10+ years exp
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AdvertisingBroadcasting
Hiring Manager
Necia Razzano, PHR
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Responsibilities

Develop, implement, and execute comprehensive subscriber growth strategies to maximize lifetime value, increase subscriber revenue and volume for local properties, USA TODAY, and add-on products(existing and to be developed)
Analyze zero, first, second, and third-party data and customer behavior to identify opportunities to expand audience targeting, personalize messaging, and create dynamic experiences for acquisition prospects
Create growth strategies for new add-on products like the eNewspaper(a digital replica of the print paper, plus enhanced features), identifying audiences and new audiences for this product, compelling value propositions to generate conversions from each audience
Partner with acquisition channel leads – briefing them on the cross-channel growth strategy for each product, the way-in with each target audience, and the expected outcomes (new subscriptions, revenue)
Continuously seek and overcome challenges, driving the program to exceed targets and proactively identifying to work around roadblocks
Continuously test and learn, creating testing roadmaps and plans for each product, aligned to business goals, to continually innovate and find new areas of growth
Ensure all growth strategy activities align with overall business objectives and goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Growth marketingSubscription growth strategiesPerformance data analysisCRM systemsMarketing automation platformsMParticleSalesforce Marketing CloudProject management platformsAsanaRelationship-building skillsTime management skills

Required

10+ years’ experience in growth marketing
Proven track record of developing and executing successful subscription growth/monetization strategies for a large enterprise
Strong analytical skills and experience with performance data analysis
Excellent communication and relationship-building skills
Highly organized with strong time management skills
Thrive in a fast-paced, results-driven environment
Proven ability to solve problems and pivot quickly
Expertise in CRM systems and marketing automation platforms(mParticle, Salesforce Marketing Cloud experience a plus)

Preferred

Bachelor’s degree in marketing, business, communications, or a related field
Experience with project management platforms (Asana experience a plus)

Company

Gannett | USA TODAY NETWORK

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3.0
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Gannett Co., Inc.
dateFounded in 1906
location
Mclean, Virginia, USA
people-size10001+ employees
web-link
http://www.gannett.com

Funding

Current Stage
Public Company
Total Funding
$675M
Key Investors
Apollo
2024-08-26Post Ipo Debt· $675M
2019-08-06Acquired
1978-01-13IPO

Leadership Team

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Vincent Cirel
Chief Technology Officer
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Erik Bursch
SVP, Consumer Product and Engineering
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Recent News

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Company data provided by crunchbase
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