Babylist · 1 day ago

Director, Health Courses

United States

Full-time

Remote

Director/Executive

$156K/yr - $234K/yr

8+ years exp

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Responsibilities

Own the product experience: Lead the end-to-end development of Babylist’s health courses, shaping the product direction, user experience, and content strategy.

Execute on executive vision: Translate high-level strategic goals into actionable plans and bring the health courses to life, ensuring alignment with Babylist’s mission and business objectives.

Build from scratch: Drive the development of the health courses from zero to one, including scoping and executing user research, defining the product roadmap, identifying features, and building the core infrastructure.

Iterate for success: Lead iterative cycles of product and content development, ensuring each release incorporates user feedback, market insights, and data-driven improvements.

Drive product-market fit: Research, test, and refine the health courses to meet the needs of our audience, continuously seeking alignment with market demands and opportunities.

Leverage Babylist’s brand and audience: Build upon Babylist’s trusted relationship with new parents to expand the health product offering, work with our user research team to listen, our Babylist Health DME (Durable Medical Equipment) team, and our existing content team.

Innovate: be willing to test and execute new projects like podcast, informational video, interactive elements, and tools

Cross-functional collaboration: Work closely with engineering, marketing, and content teams to ensure cohesive product development and delivery, balancing technical feasibility with business impact.

Data and insights-driven: Use data and analytics to inform product decisions, measure success, and optimize the platform's performance.

Content strategy: Own the content direction for the health content, ensuring that it aligns with the needs of our audience and enhances the product’s value.

Know good from great: Have a point of view and hold the experience to a high standard of excellent content and offerings

Entrepreneurial leadership: Operate in a highly ambiguous and scrappy environment, building and scaling the product with limited resources and maximizing opportunities for growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Content strategyProduct managementData-driven decision makingHealth/wellness experienceMarketing alignmentCollaboration skillsUser researchDigital product developmentIterative product developmentContent creationParenting market familiarityBusiness model experienceCross-functional collaboration

Required

8+ years of experience in content strategy or product management, with a track record of building and launching consumer and/or digital products from scratch and achieving product-market fit.

Strong understanding of content creation, storytelling, and experience crafting content that resonates with audiences.

Knowledge of messaging, positioning and core marketing channels, especially organic, to drive a distribution plan.

Excellent leadership, communication, and collaboration skills. Ability to influence cross-functional teams and work closely with engineering, design, marketing, and leadership.

Strong ability to turn vision into action, with a history of delivering high-quality, user-centered products.

Deep understanding of how to leverage data, analytics, and user insights to make informed product decisions and improve experiences.