dentsu · 12 hours ago

Director, Integrated Media Planning

New York, United States

Full-time

Remote

Lead/Staff, Director/Executive

$94K/yr - $152K/yr

8+ years exp

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Responsibilities

Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital

Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)

Comfort overseeing and communicating directly with clients on questions and media plans

Help evaluate timelines and manage daily deliverables

Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights

Manage a large Media Budget and Flowchart

Guide media channel selection and forward think on new opportunities

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Media PlanningMedia BuyingMedia OceanNielsen Ad IntelTV/CTV/Social/DigitalProgrammatic AdvertisingWeb AnalyticsAd ServersMedia Research ToolsCollaborative RelationshipsBudget ManagementMathematical Concepts