Real Chemistry · 3 hours ago

Director, Integrated Planning

United States

Full-time

Remote

Director/Executive

$110K/yr - $140K/yr

8+ years exp

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Responsibilities

The role requires deep experience with holistic media planning to effectively manage leading the strategy, execution/deliverable coordination and budget management of corporate and marketing paid media campaigns across a variety of digital channels.

This leader should be fluent in media science, with the ability to define the unique reach and frequency impact in each client plan, and remain agile as plans evolve.

Critical to the success of this role is ensuring that smart, omni-channel plans are being delivered to clients and that the activation strategy is well planned and carefully thought out. You are responsive to coordinated strategy and activation processes, both inside and outside paid media, and are viewed as a highly valuable partner across all partners within the organization.

You will be required to develop audience profiles and uncover unique insights to enhance channel planning.

Your work will include analyzing campaign outcomes and marketing ROI, drawing insights to facilitate data-driven decisions and optimizations in partnership with Activation colleagues.

This role requires someone who can comfortably navigate between projects and priorities while leading a book of clients. You will maintain direct client contact and work closely with internal and external partners to ensure the day-to-day digital account activity is running smoothly.

You will actively manage workloads of junior team members and troubleshoot concerns with clients, suppliers and partners. As a team player, you will step in to assist Directors/Managers in meeting deliverables, and maintain the lead on the largest projects and provide input and delegate tasks as needed to fulfill projects.

Real Chemistry has a large cohort of stakeholders, so the ability to navigate a sophisticated and layered environment is paramount.

Qualification

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Digital Media PlanningMedia ScienceAudience Targeting360-Media PlanningDigital Marketing StrategiesHealthcare ExperienceTeam ManagementAd ServersAttribution ModelsPerformance Media TacticsData Aggregation PlatformsEmerging Digital TechnologiesQuantitative SkillsClient CommunicationCampaign Analysis

Required

8+ years of experience with digital media planning, activation and 2+ years of progressive levels of responsibility including team management

Excellent written and verbal communication skills, including presentation skills and comfortable communicating with senior level clients, external and internal partners

Able to work successfully with teams, balancing multiple projects and meeting deadlines

Demonstrated critical thinking and problem-solving abilities and ability to prioritize projects and multitask

Strong analytical abilities, quantitative skills, including analytical abilities and math proficiency

Well versed in 360-media planning. Experience with omni-digital channels is a requirement. Experience with offline, traditional media (print, OOH, linear video, radio) is a plus.

Ability to effectively navigate media research platforms and other audience or landscape research

Solid understanding of audience segment creation and audience targeting

Ability to draw insights from reporting to deliver fully integrated strategic recommendations to improve client ROI

A ‘test and learn’, growth-driving approach to digital media is crucial

History of working with channel activation and analytics teams to deliver insightful and compelling performance reports that deliver the ‘so what’ and ‘what’s next’ for clients

History of working with creative teams to ensure seamless alignment across media and creative

Understanding and experience working with ad servers, attribution models and sophisticated performance media tactics

History of working with analytics, reporting and data aggregation platforms like DOMO, TABLEAU, etc ...