Accuity · 1 day ago

Director, Lead Generation

Full-time

Remote

Director/Executive

5+ years exp

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Responsibilities

Develop and implement comprehensive lead generation strategies to meet sales targets and company goals.

Identify and prioritize lead generation channels and tactics, including digital marketing, events, and partnerships.

Plan, execute, and optimize lead generation campaigns across various channels (e.g., email, social media, paid advertising).

Monitor campaign performance, analyze results, and adjust strategies to improve lead quality and conversion rates.

Oversee the lead qualification process to ensure that leads are properly vetted and prioritized.

Implement lead nurturing programs to engage and convert leads into sales opportunities.

Work closely with the sales team to understand their needs and ensure that lead generation efforts align with sales objectives.

Collaborate with the marketing team to create content and materials that support lead generation initiatives.

Manage lead databases and ensure data accuracy and integrity.

Develop and maintain dashboards and reports to track lead generation metrics, performance, and ROI.

Continuously evaluate and improve lead generation processes and tactics.

Implement best practices and stay updated on industry trends and innovations.

Manage the lead generation budget, ensuring efficient use of resources and maximizing ROI.

Monitor expenditures and optimize budget allocation for lead generation activities.

Other duties as assigned by leadership based on business needs.

Qualification

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Lead Generation StrategySales Automation ToolsCRM ToolsHealthcare Revenue CycleCampaign ManagementEvent PlanningData ManagementMicrosoft WordMicrosoft ExcelMicrosoft PowerPointProject Management