200+ applicants

Company

ActiveCampaign · 5 hours ago

Director, Lifecycle Growth & Revenue

United States

Full-time

Remote

Director/Executive

$207K/yr - $253K/yr

12+ years exp

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Responsibilities

Drive cross-functional partnership and collaboration to ensure lifecycle strategies are developed, implemented, and meet business objectives on a continuous basis

Work in direct partnership with brand creative, product marketing, and other growth teams to drive continuous optimizations and best in class customer experience across all lifecycle programs and activations

Directly lead, manage, and develop a high-performing team of lifecycle revenue marketers

Enhance personalized and localized lifecycle experiences to improve the customer experience and drive growth inclusive of personas, geos, and segments

Advance the strategy, roadmaps, testing plans, and outcomes for all lifecycle programs

Develop the lifecycle team targets and measurement requirements in direct partnership with marketing analytics, marketing leadership, and finance teams - fully aligning to our annual and quarterly plans

Drive a deep sense of urgency and accountability in driving growth and retention through these customer lifecycle phases

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lifecycle MarketingRevenue Growth StrategiesPLG MotionSaaS ExperienceMarTech ExperienceTesting PlansContinuous OptimizationCustomer ExperienceGlobal ExperienceCross-Functional Collaboration

Required

12+ Years in Marketing and/or related field with the majority of time in growth or revenue marketing, with 8+ years in people leadership

SaaS Experience

Direct experience with a high-performing PLG motion is required

Superb communications skills across all mediums, and all levels of the organization

Success in planning, developing, and executing testing plans and comprehensive revenue growth strategies

Drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally

Preferred

Global experience preferred

MarTech or adjacent industry experience preferred

Benefits

Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm

Open paid time off

Generous 401(k) matching program with immediate vesting

Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend

Access to professional development resources through LinkedIn Learning

After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus