Pomelo Care · 16 hours ago

Director, Lifecycle Marketing

United States

Full-time

Remote

Director/Executive

$155K/yr - $175K/yr

6+ years exp

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Responsibilities

Develop and execute a patient-centric omnichannel marketing strategy to exceed enrollment goals, increase conversion rate, reduce conversion time, and achieve CAC and LTV/CAC targets.

Oversee the development and optimization of omnichannel marketing campaigns to exceed our growth and retention goals.

Run continual experiments to test and enhance new marketing channels, strategies and creative to optimize the enrollment funnel.

Monitor, analyze, and report on campaign performance, using data and insights to refine marketing strategy and campaigns to drive continuous improvement.

Manage the marketing budget and relationships with external agencies and vendors as needed, ensuring timely and high-quality deliverables.

Collaborate closely with Outreach, Market Operations, Product, and Clinical teams to hone top of funnel performance to help drive sustained member engagement.

Build, grow, and nurture a team and culture that drives engagement, retention, and business goals.

Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B2C marketingLifecycle marketingOmnichannel marketingEmail marketingSMS marketingMarketing automationAnalytics toolsTeam leadershipData-driven decision makingProject managementCreativity

Required

6+ years of experience in B2B2C or consumer lifecycle marketing, ideally having led and effectively scaled a marketing function through a period of rapid growth at a fast-growing virtual care or consumer business.

Proven track record of hitting monthly and annual goals for member acquisition, engagement, retention, and other KPIs.

Proven ability to lead and coach a team to achieve goals.

Deep experience working across marketing channels, particularly email and SMS.

Experience working with CRMs, marketing automation, and analytics tools.

Comfortable with ambiguity and thrive in fast paced environments.

Creative, scrappy, and willing to wear many hats.

Experience managing contractors.

Benefits

Competitive healthcare benefits

Generous equity compensation

Unlimited vacation

Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)