Suzy · 1 day ago
Director, Market Research - Brand Tracking
United States
Full-time
Remote
Director/Executive
$128K/yr - $172K/yr
7+ years exp
Maximize your interview chancesArtificial Intelligence (AI)Business Intelligence
Insider Connection @Suzy
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Build, manage and mentor a team of research analysts and managers
Build out our services & solutions offering to compliment our DIY research tool
Partner with executive leadership to drive the product roadmap
Partner with Marketing on messaging
Collaborate with, coach, manage, motivate, and inspire other exceptional researchers to deliver best in class programs
Provide overall program leadership and supervision of execution, ensuring timely and high-quality delivery, while designing and consulting on innovative, insightful research programs to our key growth clients
Anticipate client needs through intimate familiarity with the business, and their unique challenges/opportunities, and proactively engage on a continual basis to help foster a sense of partnership and to generate business opportunity
Collaborate on market research studies for technology and social media, including but not limited to ad/creative tests, brand studies, trackers, messaging/positioning evaluation, and market segmentations.
Roll up sleeves when necessary on all steps of a project including proposal drafting, survey design, questionnaire writing, data analysis, report writing and delivery, presentation, and post mortem
Translate research data into actionable insights and recommendations through reports and presentations
Support team execution and delivery on all aspects of primary research, including both qualitative and quantitative methods, with a strong emphasis on delivering insights/results with impact
Partner with the larger data processing / data sciences / development teams to constantly optimize and develop products, service models, and execution. Maintain a constant emphasis on improvement and innovation in order to demonstrate lasting value
Serve as a trusted expert in technology/social media trends, staying abreast of product, service, and competitive developments
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
Expert in market research with a special expertise in brand tracking
Ability to build, manage and mentor a team of research analysts and managers
Experience in building out services & solutions offering to complement DIY research tools
Ability to partner with executive leadership to drive the product roadmap
Ability to partner with Marketing on messaging
Experience in collaborating with, coaching, managing, motivating, and inspiring other researchers to deliver best in class programs
Ability to provide overall program leadership and supervision of execution, ensuring timely and high-quality delivery
Experience in designing and consulting on innovative, insightful research programs
Ability to anticipate client needs and proactively engage to foster partnership and generate business opportunity
Experience in collaborating on market research studies for technology and social media
Willingness to roll up sleeves on all steps of a project including proposal drafting, survey design, questionnaire writing, data analysis, report writing and delivery, presentation, and post mortem
Ability to translate research data into actionable insights and recommendations through reports and presentations
Support team execution and delivery on all aspects of primary research, including both qualitative and quantitative methods
Ability to partner with data processing / data sciences / development teams to optimize and develop products, service models, and execution
Serve as a trusted expert in technology/social media trends
Preferred
7-10 years’ minimum experience working in consumer insights, consumer research, or in an analyst/strategy role at a media/technology company
Strong experience with brand tracking
Bachelor’s Degree with a degree in a business or social science field or one with an emphasis on statistics or quantitative research methodologies, or equivalent
Excellent PowerPoint, Excel, and written and visual communication skills
Experience with the following data analysis techniques: statistical significance testing, correlations analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis. Ability to apply techniques a plus, but not required
Strong interest and experience in technology and social media
Passionate about data-driven approach and can think strategically to draw out big picture correlations, predictions, and recommendations
Strong visualization capabilities
Benefits
Generous health, dental, and vision benefits
401K plan vests immediately
Company
Suzy
Suzy is a technology platform that harnesses collective insights from millions of consumers worldwide to deliver real-time intelligence.
201-500 employees
H1B Sponsorship
Suzy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
2022 (3)
2021 (11)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$104.1MKey Investors
H.I.G. CapitalRho VenturesBDMI
2021-07-28Series D· $50M
2020-09-01Series C· $16M
2020-02-04Series C· $12M
Leadership Team
Matt Britton
Founder & CEO
Joel Johnson
Senior Vice President, Finance
Recent News
GlobeNewswire News Room
2024-11-20
Business Wire
2023-05-17
Company data provided by crunchbase
