171 applicants

Company

Original X Productions · 1 day ago

Director, Marketing & Revenue

New York, NY

Full-time

Remote

Director/Executive

$110K/yr - $150K/yr

10+ years exp

Maximize your interview chances

Media and EntertainmentTV Production

Insider Connection @Original X Productions

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and implement a comprehensive, multi-channel marketing and sales strategy to meet the company’s growth objectives.

Establish revenue goals and sales strategies with data-backed forecasting models.

Conduct ongoing competitive analysis and monitor industry trends to keep the company ahead of competitors.

Lead paid media strategies and manage revenue generating campaigns to achieve ROI across all revenue streams.

Review, tweak and monitor current/alternative revenue streams for all OGX Location Based Experiences including: Product Development (i.e. ticket types), Revenue Management & Optimization including pricing, demand, aligning marketing strategies.

Evaluate and Optimize strategies for: Group Ticket Sales, Private Events, Corporate Events.

Leverage revenue reporting, data & analytics and customer insights, referencing historical and competitive data.

Leverage local market data to support planning efforts and goal setting for each venue with understanding of local and tourist audiences and how to drive sales for each.

Implement data-driven audience segmentation and develop strategies to engage new audiences, retain current customers, and increase repeat attendance through personalized marketing efforts.

Deliver regular reports of campaign results, including evaluation of KPIs/ROI.

Establish KPIs and strategies that ensure achievement of quarterly and annual revenue targets.

Identify strategic third party re-seller relationships and opportunities and work closely with marketing coordinator to execute.

Develop group sales strategies and related partnerships to execute.

Collaborate with external partners to enhance marketing reach and leverage third-party audiences.

Oversee and develop the marketing team, establishing clear roles, responsibilities, and objectives.

Provide mentorship, encourage skill development, and create a collaborative team culture.

Work closely with operations, finance, creative and production teams to ensure sales and marketing goals align with overall business objectives.

Stay updated with industry best practices and emerging technologies.

Lead initiatives to improve marketing automation, CRM effectiveness, and digital engagement.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Data-driven strategyPerformance marketingRevenue forecastingTeam managementMarket analysisSales strategiesCustomer insightsCross-functional collaborationFinancial literacy

Required

Bachelor’s degree in Marketing, Business, Communications, or a related field;

10+ years in senior-level sales and marketing roles, ideally within live entertainment, location based entertainment, experiential marketing, or consumer-driven industries

Proven track record of achieving revenue and growth targets in complex, high-stakes environments

Current or recent business and market experience directing sales for both group and leisure segments

Top-notch leadership skills; strong written and verbal communication skills

Detail-oriented, data-driven, with a high degree of financial literacy

Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and collaborate closely with remote leadership