GSW, powered by Syneos Health ยท 7 hours ago
Director, Marketing Automation & Data Strategy
United States
Full-time
Remote
Lead/Staff, Director/Executive
$86K/yr - $150K/yr
5+ years exp
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Responsibilities
Assist clients in implementing and managing digital marketing technologies, offering recommendations on emerging tools for enhanced performance.
Collaborate closely with client stakeholders to develop strategies for improving digital campaign effectiveness, customer acquisition, and engagement across touchpoints.
Act as a liaison between IT departments and clients to ensure seamless data integration into data lake and analytics platforms.
Help formulate a client-centric technology roadmap, including current stack optimizations and future technology acquisitions.
Support the streamlining and automation of campaign operations, focusing on maximizing performance, efficiency, and scalability.
Implement marketing automation governance protocols for clients to ensure consistent and compliant usage of technology across campaigns and teams.
Facilitate process standardization, working closely with clients to establish best practices in marketing automation that can be replicated across campaigns and platforms.
Review and document existing client workflows to identify opportunities for automation process improvements, making recommendations for standardization where appropriate.
Create and maintain comprehensive documentation for clients, detailing marketing automation configurations, governance policies, and best practices for easy reference and future scaling.
Partner with analytics teams to provide clients with robust tracking and reporting mechanisms for performance insights.
Monitor and assist in planning for the necessary resources and infrastructure to accommodate business growth and adaptability.
Support client projects in an agile environment, demonstrating flexibility as requirements and priorities evolve.
Develop client/brand-level Data Ecosystem (all available data feeds, application, integration)
Develop client/brand-level Measurement Strategy and Success Definition
Own insights, thought-leadership at brand-level. Hold quarterly (minimum) business reviews to align in-market performance with brand-supporting efforts
Own client/brand-level CX Scoring / Attribution Modeling
Leverage lightweight data modeling tools (e.g.: R, Tableau, Databricks)
Identify opportunities within 1st and 3rd party reporting and develop CRO/testing cases/implementation plan
Identify/Develop Data Product use cases
Oversee work of analysts, engineers
Oversee internal data visualization dashboards, provide context and actionable insights
Oversee data access/acquisition
Qualification
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Required
5-7+ years of data-driven marketing automation strategy experience. Please indicate the nature of the experience (i.e., agency, client, consultant).
Proficiency in Marketo required.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
In-depth knowledge of email marketing best practices, lead nurturing strategies, and customer segmentation techniques.
Familiarity with CRM systems and their integration with marketing automation platforms.
Excellent project management skills with the ability to handle multiple projects and meet deadlines in a fast-paced environment.
Demonstrates effective written and verbal skills and the ability to communicate marketing technology strategies in a simple way to ensure understanding amongst internal cross-discipline team members and clients in order drive the work and the process efficiently.
A creative and strategic mindset with a passion for innovation and continuous improvement.
Preferred
Healthcare marketing experience a plus.
Additional experience with any of the following platforms a plus: Adobe Suite (AEM, Audience or Tealium, Target, etc.), Salesforce Marketing Cloud, and Veeva such as Marketo, HubSpot, Pardot, or similar tools.
Additional skills in these areas are a plus: Know how to assess MarTech system capabilities and assemble prioritized roadmaps, Value the importance of data quality as it relates to AI and ML (machine learning), Ability to understand how front-end customer experiences require back-end connectivity, Experience working with patient data to develop HIPAA-compliant CRM programs, Agile methodology experience.
Experience with global clients and regional rollouts.
Benefits
Health benefits to include Medical, Dental and Vision
Company match 401k
Flexible paid time off (PTO) and sick time
Company
GSW, powered by Syneos Health
GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase
