Dayforce · 20 hours ago

Director, Marketing Automation

Austin, TX

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Develop, operationalize, and optimize a comprehensive email marketing strategy, including automated campaigns, lead nurturing, segmentation, and scoring, in collaboration with cross-functional teams

Audit and enhance email performance using data-driven insights, such as A/B testing and quality assurance

Conduct research and analyze metrics to uncover untapped audiences, segmentation opportunities, and gaps in the customer experience

Scale marketing automation efforts to support multiple business units and regional marketing teams, ensuring relevance across languages and regions

Optimize campaign performance through data analysis, continuous improvement, and innovation within the MAP

Collaborate with sales, product, IT, communications, and demand center/field marketing teams, as well as regional marketing teams, to ensure alignment and consistency in global marketing campaigns

Drive the MAP roadmap by identifying and implementing new features and functionalities that align with business goals

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketoEmail marketing strategyMarketo Certified Expert (MCE)Lead nurturingSegmentationData analysisSalesforce Experience CloudProject managementCollaboration skills

Required

Bachelor’s degree in Marketing, Business, or related field

10+ years of experience in marketing automation, or a closely related field

Marketo and Salesforce Experience Cloud administration experience

Strong focus on Marketo (or equivalent MAP); Marketo Certified Expert (MCE) certification is a plus

Experience in a fast-growing SaaS company with revenues of $1B or more

Proven experience creating and operationalizing global email marketing strategies, including lead nurturing, segmentation, and scoring programs, and scaling/adapting across regions and languages

Demonstrated understanding of email nurturing methodology as part of an optimized buyer’s journey

Experience working with marketing, sales, sales enablement, sales operations, customer success, and technical stakeholders to develop processes for a high-growth marketing organization; exceptional problem-solving skills are essential

Excellent analytical, project management, communication, and collaboration skills, with the ability to interpret data, provide actionable insights, and lead multiple projects in a matrixed, global organization