Talkiatry · 15 hours ago

Director, Marketing Operations

United States

Full-time

Remote

Director/Executive

$160K/yr - $225K/yr

10+ years exp

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Health CareMedical

Actively Hiring

No H1B

U.S. Citizen Only

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Responsibilities

Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Tag Manager, Twilio,Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.

Serve as the point of contact for vendors

Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.

Evaluate and implement new tools to scale marketing efforts and meet the evolving needs of the organization.

Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.

Manage and update clinician listings across external directories such as Psychology Today, Zocdoc, and insurance websites to enhance visibility and accuracy.

Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.

Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.

Implement quality assurance best practices to ensure the error-free web and email content.

Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.

Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.

Collaborate with stakeholders in Patient Growth, Internal Communications, Health System Partnerships, and Patient Communications to align operational support with broader business goals.

Act as a trusted advisor to leadership on martech investments and operational improvements.

Build and lead a team of marketing operations specialists both full-time and contract, fostering a culture of innovation, collaboration, and accountability.

Provide mentorship, training, and career development opportunities to ensure the team consistently delivers high-impact results.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Technology OwnershipCRMCMSData ManagementHIPAA ComplianceGDPR Best PracticesHTMLCSSJavaScriptData ModelsSQLData WorkflowsFigmaSEO StandardsAccessibility StandardsSegmentationProject ManagementCollaboration Skills