Aidoc · 3 hours ago

Director, Marketing Optimization

United States

Full-time

Remote

Director/Executive

5+ years exp

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Artificial Intelligence (AI)Health Care

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Responsibilities

• Marketing Automation: Implement and manage marketing automation platforms (e.g., Marketo, HubSpot) to streamline lead nurturing, scoring, and campaign management.

• Data Analytics: Analyze marketing data to derive actionable insights, track campaign performance, and measure ROI.

• Develop and maintain in-depth marketing reports and Salesforce dashboards to track campaign performance, lead generation, pipeline contribution, and ROI.

• Conduct complex data analysis to uncover insights, trends, and patterns that inform marketing strategies and optimization efforts.

• Present findings and recommendations to key stakeholders, including marketing leadership, sales teams, and executive management.

• Collaborate with cross-functional teams to define reporting requirements, KPIs, and metrics that align with overall business objectives.

• Leverage marketing automation and analytics tools to automate reporting processes and ensure data accuracy and integrity.

• Ensure impact-level marketing-related measurement, infrastructure, data management, and executive reporting on marketing’s contribution to the business globally.

• Lead Management: Develop and maintain lead management processes, including lead capture, qualification, and distribution to the sales development team.

• CRM Integration: Ensure seamless integration between marketing automation and CRM systems (e.g., Salesforce) to facilitate lead tracking and sales handoff.

• Campaign Execution: Collaborate with marketing teams to prioritize and execute multi-channel campaigns, including email marketing, webinars, events, and digital advertising.

• Process Optimization: Continuously evaluate and improve marketing operations processes to enhance efficiency and scalability.

• Define common technology and campaign architecture to be used across the marketing team and oversee the implementation of various functions as needed to support digital marketing initiatives.

• Technology Stack: Manage the marketing technology stack, including selection, implementation, and maintenance of tools and platforms.

• Budget Management: Assist in the development and management of marketing budgets, tracking expenses, and ensuring cost-effectiveness.

Qualification

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Marketing AutomationData AnalyticsCRM SystemsExcelGoogle AnalyticsTableauB2B SaaS ExperienceHealthcare IT ExperienceProject ManagementBudget Management