Mattermost · 4 hours ago

Director, Marketing Programs

Alexandria, VA

Full-time

Remote

Director/Executive

$135K/yr - $180K/yr

8+ years exp

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Responsibilities

Design and execute comprehensive marketing programs that align with overall company goals, focusing on driving demand generation, accelerating pipeline growth, and increasing customer engagement across key segments.

Oversee the planning, development, and execution of multi-channel marketing campaigns, including digital, email, social media, events, and content marketing, to drive lead acquisition, nurturing, and conversion.

Partner closely with product marketing, growth marketing, channel marketing, sales, and cross-functional teams to ensure consistent messaging, seamless execution, and optimal campaign alignment. Collaborate with the CMO to align program goals with business objectives.

Manage program budgets, allocate resources effectively, and ensure on-time, on-budget execution. Evaluate resource needs and advocate for additional support to meet expanding program demands.

Oversee relationships with external agencies, contractors, and vendors to ensure deliverables meet brand standards and campaign objectives. Evaluate agency performance and negotiate contracts to maximize value.

Regularly update key stakeholders, including senior leadership, on the performance and impact of marketing programs. Provide insights and recommendations to inform future strategies and investments.

Develop and manage KPIs for each program, monitor performance, and drive continuous improvements based on data insights. Use analytics to refine campaign strategies, ensuring maximum ROI and scalability of programs.

Qualification

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Campaign ManagementData AnalysisIntegrated Marketing StrategiesBudget ManagementDefense Sector ExperienceProject ManagementCross-Functional CollaborationStakeholder Influence

Required

Bachelor’s degree in Marketing, Business, or related field

8+ years of experience in marketing, with a proven track record in developing and executing successful marketing programs

Deep understanding of the defense, intelligence, and critical infrastructure sectors, with experience building channels in high-security or mission-critical environments being highly desirable

Strong understanding of integrated marketing strategies and a broad range of channels, including digital, content, social, and events

Demonstrated experience managing budgets, resources, and team members to execute complex marketing initiatives

Analytical mindset with experience in campaign measurement, data analysis, and using insights to drive optimization

Excellent project management skills with a focus on meeting deadlines, managing resources, and aligning teams around a shared vision

Strong communication and presentation skills, with experience influencing stakeholders at all levels

Ability to thrive in a fast-paced, dynamic environment, balancing strategic priorities with hands-on execution

Strong leadership and team-building skills, with the ability to collaborate cross-functionally and influence at all levels