Zones, LLC · 5 hours ago
Director, Marketing Services & Solutions
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Responsibilities
Develop and execute a comprehensive marketing strategy for IT services and solutions, aligned with Zones growth objectives and customer needs. Set priorities, allocate resources, and manage budgets to optimize marketing impact.
Drive lead generation programs across channels (digital, content marketing, events, etc.) to acquire, engage, and nurture prospects. Oversee campaign performance and refine strategies based on data-driven insights.
Craft compelling messaging and positioning that differentiates the company's services and solutions in the marketplace. Ensure consistent and powerful storytelling across all channels and campaigns.
Oversee the creation of high-quality marketing content (case studies, white papers, blog posts, webinars, etc.) to educate potential clients and highlight the value of Zone’s services and solutions.
Conduct regular research on market trends, competitive landscape, and customer needs to adjust marketing strategies and maintain competitive positioning.
Collaborate closely with sales teams to ensure alignment on messaging, provide tools (sales decks, case studies, product sheets), and deliver training on product positioning and buyer personas.
Work with strategic partners to co-market joint solutions, develop co-branded assets, and participate in joint events to expand market reach.
Track and analyze key performance metrics for marketing initiatives to optimize performance. Provide regular reporting to senior leadership and recommend improvements based on results.
Lead and mentor a team of marketing professionals. Foster a collaborative and innovative environment, driving continuous improvement and professional development.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred)
12+ years of experience in B2B marketing, with a focus on IT services, solutions, or related fields
Proven experience in building and executing demand generation and brand-building strategies
Strong understanding of IT services, cloud solutions, cybersecurity, and managed services
Excellent written and verbal communication skills, with experience in creating customer-facing messaging and presentations
Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, D365, Google Analytics)
Demonstrated experience in managing cross-functional teams and working collaboratively with sales, product, and delivery teams
Experience in managing partner marketing relationships with technology or service partners
Familiarity with SEO/SEM, digital advertising, and social media marketing
Strong project management skills and the ability to work in a fast-paced, dynamic environment
Analytical mindset with the ability to interpret data and make data-driven decisions
Benefits
Medical/dental/vision coverage
Life insurance
A 401(k) plan with matching provision
Paid time off
And much more
Company
Zones, LLC
Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain.
Funding
Current Stage
Late StageTotal Funding
$0.7M2009-04-02Debt Financing· $0.7M
Recent News
2024-01-22
2023-10-13
2023-06-22
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