Yum! Brands · 11 hours ago
Director, Marketing Technology
United States
Full-time
Remote
Director/Executive
$156K/yr - $202K/yr
10+ years exp
Maximize your interview chancesFood and BeverageHospitality
Insider Connection @Yum! Brands
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Define cross-brand Martech platform standards, ensuring consistency and scalability across diverse markets.
Develop and implement comprehensive marketing solutions that enhance performance marketing capabilities, driving significant sales growth across brands and regions.
Identify and select Martech platforms that meet the needs of both advanced and growth markets, balancing capability and cost-effectiveness.
Identify, negotiate, and manage relationships with preferred Martech platform and program vendors, leveraging Yum’s global scale for lower costs and consistent pricing.
Manage service-level agreements, ensuring platforms and programs deliver on their commercial promises and commitments.
Consolidate duplicative vendor instances to improve efficiency and reduce costs.
Oversee the future strategy of implementation programs (e.g., CRM journeys, upsells in e-commerce) that drive sales growth in participating markets.
Source and manage relationships with implementation partners, making the adoption of Martech solutions seamless for markets regardless of internal resourcing.
Map best practices to guide markets in optimizing Martech investments for further commercial success.
Act as a trusted advisor to brand Leadership Teams (Brand CMOs, CDTOs, Martech Leads) to expedite the adoption and implementation of AI-driven marketing solutions.
Provide consultative support to ensure performance and brand-building efforts are aligned, creating a sustainable growth flywheel.
Lead stakeholder engagements to ensure alignment with key cross-functional teams, including Ecommerce, Data, and Global Procurement.
Collaborate with data platform experts to draft technical standards and serve as the primary liaison to Yum product teams, ensuring seamless integration between Martech platforms and key surfaces (e.g., Ecommerce, Kiosks, Digital Menu Boards).
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
10+ years of experience in Marketing Technology leadership, with expertise in both platforms (CRM systems, customer communication systems) and programs (CRM journeys, upsells, data tagging).
Bachelor’s degree in Computer Science, Marketing, Business, or related field.
Proven ability to manage large-scale vendor relationships and contracts, with a focus on cost efficiency and service delivery.
Experience working with diverse decentralized brand + market combinations. This includes large, mature regions to growth markets, and the ability to tailor solutions accordingly.
Demonstrated ability to drive cross-functional collaboration and manage stakeholders at all levels.
Strong vision and communication skills to inspire and lead marketing transformation efforts.
Preferred
Master’s degree preferred.
Benefits
4 weeks of vacation PLUS holidays
5 sick days
2 paid volunteer days
401k matching
Medical, dental, vision
Life insurance
Half day Fridays
Generous parental leave
Company
Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill.
1,001-5,000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2B2024-04-26Post Ipo Debt· $2B
1997-09-26IPO· undefined
Leadership Team
Sabir Sami
KFC Global Chief Executive Officer
Tracy Skeans
Chief Operating Officer and Chief People Officer
Recent News
2024-10-24
Global Legal Chronicle
2024-06-05
Digital Commerce 360
2024-05-27
Company data provided by crunchbase
