Talkiatry · 1 day ago

Director, Paid Growth Marketing

United States

Full-time

Remote

Director/Executive

$170K/yr - $210K/yr

7+ years exp

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Health CareMedical

Actively Hiring

No H1B

U.S. Citizen Only

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Responsibilities

Own paid media strategy to acquire new patients, managing to CAC, spend, and patient volume targets

Lead a team and manage an agency/contractor bench, helping determine the mix of in-house vs. outsourced, vet new partners, and hire more growth marketers

Diversify our channel mix by investing in new and nascent channels (e.g. OTT, Podcasts) while bringing more scale and efficiency to our existing channels (Meta, Google, TikTok, Affiliate)

Provide insights and metrics on platform, placement, creative, and campaign performance Design testing plans to measure the ongoing impact of media efforts

Improve performance by developing and implementing testing strategies across channels, audience segmentation, landing pages, creative, etc.

Forecast media spend and acquisition performance in partnership with the VP of Growth Marketing and Finance

Qualification

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Paid performance marketingManaging 8-figure budgetsSQL proficiencyBI tools LookerBI tools TableauGoogle AnalyticsA/B testingMulti-touch attributionMedia mix modelingMeta advertisingGoogle advertisingTikTok advertisingOTT advertisingPodcast advertisingAffiliate marketingHealthcare experienceUser privacy knowledgePatient health information protectionTeam management

Required

Bachelor’s degree or relevant experience

7+ years of experience in paid performance marketing, with experience managing 8+ figure budgets

A player-coach mentality with a bias for action and 3+ years experience managing teams

Strong analytical skills, with a high level of proficiency in SQL and BI tools (e.g. Looker, Thoughspot, Mode, Tableau or equivalent) and the ability to use data from a variety of sources to inform strategic decisions (e.g. Google Analytics, Mixpanel, Snowflake, PostgreSQL, My SQL, etc.)

Proven track record of significantly accelerating growth through a variety of paid channels including: Meta, Google, TikTok, OTT, Podcasts, Affiliate etc.

Expertise in A/B testing, incrementality testing, and a variety of media measurement methodologies (e.g. multi-touch attribution, media mix modeling, incrementality testing)

Experience deeply partnering with creative teams on ongoing creative testing roadmaps

Deep understanding of vendors, tools, systems, and tactics across the evolving performance marketing landscape

Outstanding communicator, collaborator, and teammate

Demonstrated ability to adapt to constant change and work effectively in a fast pace environment

Passion for driving meaningful growth that increases access to mental healthcare