Ping Identity · 7 hours ago

Director, Partner Marketing

United States

Full-time

Remote

Director/Executive

$152K/yr - $175K/yr

10+ years exp

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Comp. & Benefits

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Responsibilities

Define and lead the North America partner marketing strategy, aligning closely with sales and marketing objectives.

Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition.

Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales.

Ensure programs are fully enabled and aligned with Ping’s product offerings, messaging, and value propositions.

Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions.

Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales.

Manage the partner marketing budget effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes.

Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals.

Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback.

Own the partner pipeline number for the Americas region, in partnership with Sales.

Conduct weekly pipeline reviews, represent partner marketing forecast and contribution in all sales calls and business reviews.

Build and mentor a team of partner marketers, fostering a collaborative and high-performance culture that aligns with Ping Identity’s values and growth objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Partner MarketingB2B TechnologyCybersecurityChannel MarketingBudget ManagementPerformance AnalysisSales AlignmentRelationship ManagementEnterprise Lead ManagementMarketing AttributionData-Driven InsightsMarketingCollaboration Skills

Required

10+ years of partner marketing experience in a B2B technology organization, preferably in cybersecurity, with 5+ years in a leadership role.

Demonstrated experience working with a variety of partner types (resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner).

Proven ability to develop comprehensive partner marketing strategies that drive sales and build long-term value.

Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs.

Exceptional relationship-building and communication skills to influence and partner with internal teams and external partners, ensuring alignment and execution across various stakeholders.

Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments.

BA/BS in Marketing, Business, Communications, or a related field