35 applicants

Company

Plotly · 1 day ago

Director, Product Marketing

Remote in Canada or US

Full-time

Remote

Director/Executive

7+ years exp

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Responsibilities

Drive positioning and messaging that resonates with our core audience: data scientists, domain experts, developers, and data science platform owners, as well as economic buyers and decision makers.

Plan & execute product launches. Create the story for the launch which guides all content creation, identify the tasks and owners, and manage the launch project.

Be an expert in the data analytics market and conduct competitive analysis to share with Sales and aid in positioning and messaging workstreams.

Understand the customer deeply through direct conversations and interaction in customer forums.

Conduct win/loss analysis to measure the effectiveness of positioning, messaging and product-market fit.

Create and deliver sales enablement sessions for product launches, major updates, sales plays and similar. Create content assets supporting these activities such as slide decks, demos and videos.

Assist in the development of the analyst relations program by briefing industry analysts and creating content and coordinating content development from subject-matter experts in product management and the executive team.

Work across marketing to ensure the corporate narrative is consistently represented across all channels (social, website, media, PR etc) and at the right altitude.

Drive and own core assets like keynote presentations for first and third-party events.

Partner with the rest of marketing to create engaging content supporting Demand Gen for campaigns and events and Content Marketing, e.g. articles, blog posts, data sheets, eBooks, whitepapers, webinars, presentation and website copy.

Develop and drive the product marketing strategy that aligns with Plotly’s overall business goals, ensuring sustained growth and market leadership. Provide visionary leadership that motivates and guides the product marketing team towards achieving ambitious targets.

Lead the effort to refine the strategic narrative and collaborate with other marketing and sales functions to ensure the story is strongly reflected in GTM execution

Build, mentor, and scale a high-performing product marketing team. Foster a culture of continuous learning, innovation, and excellence within the team, and ensure alignment with broader company objectives.

Leverage advanced analytics and customer insights to refine marketing strategies, optimize product launches, and improve campaign effectiveness. Drive a data-driven approach to measuring and improving marketing impact.

Serve as a key spokesperson for Plotly’s products, representing the company at industry events, conferences, and in media engagements. Engage with key external stakeholders, including customers, partners, and industry influencers, to build strong relationships and enhance Plotly’s market presence.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B product marketingProduct launch experienceData analytics market expertiseTechnical acumenCustomer insightsPythonSQLProduct marketing strategySales enablementCompetitive analysisDemand generationBusiness growth strategiesPublic speakingContent creationStakeholder engagementAnalyst relationsTechnical marketing contentBusiness intelligence tools

Required

7+ years in product marketing with proven experience marketing to data scientists, developers, or similar roles.

Experience in launching products aimed at data scientists, developers, or domain experts coupled with a strong ability to craft compelling corporate messaging.

Demonstrated leadership qualities with the ability to motivate and inspire teams, alongside a keen technical and business acumen.

Experience in analyzing and refining best practices and processes to boost operational efficiency and effectiveness.

Ability to effectively partner with engineering, product, community, sales.

Bachelor’s degree or related experience.

Proven ability to communicate effectively at all organizational levels, including C-suite executives, and external stakeholders.

Strong public speaking and presentation skills, with experience representing the company at high-profile industry events.

Demonstrated experience in leading the successful launch of multiple products in competitive B2B technology markets, particularly within data science or developer-focused industries.

Experience in developing and executing global product marketing strategies that cater to diverse regional markets, including knowledge of regulatory and cultural nuances.

History of driving substantial business growth through effective product positioning, demand generation, and sales enablement initiatives.

Ability to measure and demonstrate the impact of marketing strategies on revenue and market share.

Deep technical understanding of data science, AI/ML, or developer tools, with hands-on experience in Python and SQL.

Ability to bridge the gap between technical teams and go-to-market strategies.

Preferred

MBA and/or computer science, engineering, technology background.

5+ years experience with technical marketing content.

2+ years of technical pre-sales, consulting, training, or product management experience.

2+ years experience working in data analytics and/or customer-facing roles.

Strong Python and SQL skills.

Prior experience with business intelligence and/or enterprise data analytics tools is preferred (such as Tableau, PowerBI, Looker, Streamlit, Hex or similar products).